Monday, April 16, 2007

DRIVE Sputters (but may rev up yet...)

Variety reports on the disappointing performance of the 2-hour premiere of FOX's action serial DRIVE (starring, among others, ONE LIFE TO LIVE's Nathan Fillion, ex-"Joey Buchanan," pictured), which suffered in a debut time-slot placing it directly opposite an original episode of ABC's hit serial DESPERATE HOUSEWIVES.

The auto-race serial, which features a fairly unique premise, may have a better chance building an audience once it settles into its permanent timeslot on Monday nights and has a chance to benefit from word of mouth among its target audience of young men. Read the story here.

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