How Branson, Mo. Courted ATWT

More on the AS THE WORLD TURNS remote shoot in Branson, MO. Read it here.

Less Bleeding, More Singing! ATWT Teen Remote to Branson, MO in 2007

It's pretty much a sure thing that this year's teen remote will not involve day players in bikinis getting sliced and diced by a random madwoman on AS THE WORLD TURNS (as did last year's ratings-boosting "Raven Lake" remote...right). The Branson Daily News covers this week's announcement by CBS Daytime that AS THE WORLD TURNS will go on location to the "Live Show Music Capital of the World" to film key scenes for a summer storyline featuring show stars Jennifer Landon, Jesse Soffer, Alexandra Chando, and Elena Goode.

According to CBS, "several locations throughout Branson will be chosen as sites for the show, which is scheduled to be filmed on June 6-8 and will air in July."

Branson/Lakes Area Chamber of Commerce President Ross Summers remarks on welcome marketing synergies in the Daily News article, with the article noting that "having a daytime drama filmed on location in Branson will be very beneficial from a marketing standpoint. Typical fans of show are a demographic the chamber wants to direct advertising toward."

(read the full article here)