Showing posts with label Young and The Restless. Show all posts
Showing posts with label Young and The Restless. Show all posts

Sunday, April 8, 2007

Through the Looking Glass: Is Y&R the 'Australian PASSIONS'?

Perhaps it's appropriate that we Americans call Australia "Down Under," because the situation with going on with THE YOUNG AND THE RESTLESS there is sure to feel upside-down to U.S. soap fans.

In the U.S., CBS soap Y&R is the undisputed ratings champion in the race for total viewers--often performing a full ratings point above it's closest competitor--and has been for more than a decade. By contrast, NBC's PASSIONS, though a valuable tool for the network to reach the key 18-25 demo, is seen as an underperformer and has been pulled for a 4th hour of the TODAY SHOW, the popular (and less expensive) morning chat show.

What a difference a continental shift makes! In Australia, Y&R has been a long-running fixture on one of the country's networks. Recently, the Aussie net announced that it would be dropping the underperforming Y&R, despite its devoted and loyal fan base, giving its slot to their talk show, THE CATCH-UP.

However, in a move that many PASSIONS fans are hoping will happen here, Y&R has been snapped up by one of Australia's pay-TV (cable/satellite) channels...to great fanfare and accompanied by a press push that will bring long-time star Doug Davidson ("Paul Williams") to the land Down Under to promote the shift.

Friday, March 30, 2007

'Variety' Trio of Articles Focuses on B&B Dynasties on AND off-screen

Variety writer Michael Maloney recently contributed three soap opera-themed pieces, centered primarily around THE BOLD AND THE BEAUTIFUL's 20th Anniversary earlier this month.

[1] In "
Bell Family Into Soap-Opera Business (Daytime dramas offer domestic bliss for clan)" Maloney profiles the family of William J. and Lee Phillip Bell (co-creators of B&B and THE YOUNG AND THE RESTLESS), including children Lauralee Bell Martin (ex-"Christine Blair Williams" on Y&R), William Bell (president, Bell-Phillip Television, producers of Y&R and B&B), and Bradley Bell (executive producer and head writer of B&B):


William J. Bell brought to life the Newmans, Abbotts and Fosters
on [Y&R] and the Forrester, Logan and Spectra gangs on
[B&B], but the daytime guru's greatest family was always his own....the senior Bell passed away in April 2005, but his wife and children continue his legacy as driving forces in the daytime community....
Read the full article here.

[2] In "'
[B&B] Foursome Thrive on Stability (Soap's cast consistency brings believability)," Maloney focuses on the soap's four remaining original cast members, Susan Flannery, John McCook, Katherine Kelly Lang, and Ronn Moss, and the impact their playing their core characters continuously (not counting temporary replacements for illnesss, etc.) for 20 years, has on the globally popular show.

Television audiences are acquainted with both Darrens on Bewitched and a pair of Beckys on Roseanne, but for 20 years (a rare fill-in or two aside), soap opera loyalists have known only singular versions of core
characters Stephanie, Eric, Brooke and Ridge on [B&B], thanks to the
commitments of their respective portrayers.
Read the full article here.

[3] And in "
[B&B] Won't Eschew Issues (Soap mixes entertainment, education)," Maloney profiles Lee Phillip Bell's historical commitment, both as a journalist and soap opera creator/story consultant, to social issues, and how that legacy has continued on B&B, highlighting Stephanie Forrester (portrayed by Susan Flannery)'s homelessness storyline among others tackling alcoholism, rape, and child abuse.

Successfully combining entertainment with education isn't easy, but [B&B] sparked by co-creators Lee Phillip Bell and the late William J. Bell, has accomplished just that during its 20-year run.
Read the full article here.

Monday, March 26, 2007

Happy Birthday Y&R!

THE YOUNG AND THE RESTLESS turns 34 today. Y&R premiered on March 26, 1973, with a distinctive visual and musical "signature" and a new focus on storylines geared to younger audiences. Created by the late William J. Bell and his wife, Lee Phillip Bell, Y&R has been number one in overall viewers for more than 18 years.

Soaps' New Media Ventures: Coming of Age?

Business Week asks, "Can producing soap operas for online viewers breathe new life into daytime programming?" in Tom Lowry's piece 'As The World Wide Web Turns':

In late February, CBS launched a Web-only soap opera called L.A. DIARIES it hopes will attract young women. The nine episodes are
streamed for about six minutes a pop on the network's
innertube.com site.

The action centers on "Amber [Moore Forrester," portrayed by Adrienne Frantz], an existing character on THE YOUNG AND THE RESTLESS, and on "Alison [Stewart," portrayed by Marnie Schulenburg], a new character who emerged from the cyberspace soap on Mar. 21 to play an actual role on TV in AS THE WORLD TURNS [Soappipe editor's note: "Alison" is actually a long-running character on ATWT, recently recast and reintroduced via Diaries].

It's a fresh approach to creating buzz for a TV staple, and other network executives will be watching closely. Rival networks are trying to get kids to watch old daytime melodramas such as GENERAL HOSPITAL and DAYS OF OUR LIVES, shows their mothers or grandmothers might have watched.

Few genres have demonstrated more staying power than the soap opera. More than half a century after first airing alongside the detergent commercials that gave them their name, soaps still captivate millions of mostly women fans. No matter how preposterous the dialogue or cheesy the plot lines, soaps have, in modern parlance, a "stickiness" that many prime-time dramas can only hope to achieve.

Characters like newspaper publisher "Victoria Lord Davidson" [portrayed by Erika Slezak] of ONE LIFE TO LIVE (who made her debut on the show in 1968) have been on the tube for so long that they can seem like old friends. "I feel I really know them," says Antonella Cahill, a 40-year-old Philadelphia secretary and soap fan who named one daughter after the scheming "Nikki Newman" [portrayed by Melanie Thomas Scott] of Y&R and the other after GH's "Tiffany Hill" (who married and left beloved Port Charles years ago).

Even better, as far as soap fans are concerned, the networks don't stint on new episodes; last year, ABC rolled out 251 new GH episodes vs. 23 new DESPERATE HOUSEWIVES shows.

But even as the shows' stars age gracefully (cue makeup, soft focus, and cosmetic surgery), there is no hiding the graying of their fans.
There are new plot devices and characters--a teen girl's right to choose, for one--calculated to appeal to young women. Even so, most soap devotees are well over 50. Meanwhile, over the past decade, viewership has fallen 35%, to 30 million viewers a day. Hence the networks' eagerness to reimagine the soaps for a new generation.


It goes without saying that the Web is where the action is, but so far the networks haven't been able to win the digital rights to put them on their own sites. Until ABC, NBC, and CBS hammer out a deal with the production companies that make the soaps, few will be available to download or stream. [Soappipe editor's Note: NBC streams PASSIONS daily on NBC.com.]

There's plenty of upside in getting the deals done. Media consultant Tom Wolzien figures there are more than 20 million women in the workplace with broadband access. So streaming shows live to computers could double the potential audience for soaps. If you got just 5% of those working women to watch, Wolzien calculates, the networks could reap an extra $230 million a year in advertising.

In the meantime, the networks are taking baby steps online. SoapNet, the Walt Disney Co.-owned channel that shows soaps at night for working women, sponsors online soap fantasy leagues. Participants rack up points when characters they have picked for their team take off their shirts, say, or switch the paternity-test results. Still,
the players number less than 30,000. The channel is also asking college kids to create their own soaps and put them to the vote at soapnet.com. Even CBS's GUIDING LIGHT is getting in on the act, podcasting the show, which began life on radio in 1937.
[Soappipe editor's note: ATWT also is available as a streaming podcast each day.]

If the soap opera is to be around for another half-century, the networks will have to make converts of a generation with a thousand more entertainment choices than their grandmothers.

"The constant," says Barbara Bloom, senior vice-president for daytime programming at CBS, "is making viewers always feel emotionally involved in the story."

Friday, March 23, 2007

Happy 20th Birthday to THE BOLD AND THE BEAUTIFUL!

On March 23, 1987, THE BOLD AND THE BEAUTIFUL premiered on CBS, as a 1/2 hour companion soap to THE YOUNG AND THE RESTLESS (with whom it has shared numerous characters over the years). Set in the glamorous world of the Los Angeles fashion industry, the series marks its 20th anniversary today, having garnered critical accolades, including over 35 Daytime Emmy Awards, and achieved worldwide popularity.

Wednesday, March 14, 2007

Daytime Emmy Nominations Sure to Spark Controversy: Does CBS continue to be recognized disproportionately at the expense of NBC?

Nominees for the 34th Annual Daytime Entertainment Emmy® Awards were announced today by the National Academy of Television Arts & Sciences live on CBS's The Early Show at the stages of GUIDING LIGHT, television’s longest running daytime drama.

Peter Price, President of the National Television Academy, was joined by Barbara Bloom, Sr. VP, CBS Daytime Programs, Early Show anchor Julie Chen, and actors Mandy Bruno and Bradley Cole ("Marina Cooper" and "Jeffrey O'Neill") of GL; Terri Colombino and Austin Peck ("Katie Peretti Kasnoff" and "Brad Snyder") of AS THE WORLD TURNS; Brandon Beemer ("Shawn Brady") of DAYS OF OUR LIVES, Cathy Jeneen Doe, ("Simone Russell"), PASSIONS, Bree Williamson ("Jessica and 'Tess' Buchanan") of ONE LIFE TO LIVE and Jacob Young of ALL MY CHILDREN.

Outstanding Drama Series

  • THE BOLD AND THE BEAUTIFUL, CBS
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC
  • THE YOUNG AND THE RESTLESS, CBS

Outstanding Lead Actress In A Drama Series

  • Maura West, as "Carly Snyder," AS THE WORLD TURNS, CBS
  • Crystal Chappell, as "Olivia Spencer," GUIDING LIGHT, CBS
  • Kim Zimmer, as "Reva Shayne Lewis," GUIDING LIGHT, CBS
  • Jeanne Cooper, as "Katherine Chancellor," THE YOUNG AND THE RESTLESS, CBS
  • Michelle Stafford, as "Phyllis Summers Newman," THE YOUNG AND THE RESTLESS, CBS
Outstanding Lead Actor In A Drama Series
  • Michael Park, as "Jack Snyder," AS THE WORLD TURNS, CBS
  • Anthony Geary, as "Luke Spencer," GENERAL HOSPITAL, ABC
  • Ricky Paull Goldin, as "Gus Aitoro," GUIDING LIGHT, CBS"
  • Peter Bergman, as "Jack Abbott," THE YOUNG AND THE RESTLESS, CBS
  • Christian LeBlanc, as "Michael Baldwin," THE YOUNG AND THE RESTLESS, CBS
Outstanding Supporting Actress In A Drama Series
  • Lesli Kay, as "Felicia Forrester," THE BOLD AND THE BEAUTIFUL, CBS
  • Genie Francis, as "Laura Spencer," GENERAL HOSPITAL, ABC
  • Rebecca Herbst, as "Elizabeth Spencer," GENERAL HOSPITAL, ABC
  • Gina Tognoni, as "Dinah Marler," GUIDING LIGHT, CBS
  • Renee Elise Goldsberry, as "Evangeline Williamson," ONE LIFE TO LIVE, ABC
  • Heather Tom, as "Kelly Kramer," ONE LIFE TO LIVE, ABC
Outstanding Supporting Actor In A Drama Series
  • Trent Dawson, as "Henry Coleman," AS THE WORLD TURNS, CBS
  • Rick Hearst, as "Ric Lansing," GENERAL HOSPITAL, ABC
  • Dan Gauthier, as "Kevin Buchanan," ONE LIFE TO LIVE, ABC
  • Greg Rikaart, as "Kevin Fisher," THE YOUNG AND THE RESTLESS, CBS
  • Kristoff St. John, as "Neil Winters," THE YOUNG AND THE RESTLESS, CBS

Outstanding Younger Actress In A Drama Series

  • Leven Ramblin as "Lily Montgomery," ALL MY CHILDREN, ABC
  • Jennifer Landon, as "Gwen Munson," AS THE WORLD TURNS, CBS
  • Alexandra Chando, as "Maddie Coleman," AS THE WORLD TURNS, CBS
  • Julie Berman, as "Lulu Spencer," GENERAL HOSPITAL, ABC
  • Stephanie Gaschet, as "Tammy Winslow," GUIDING LIGHT, CBS
Outstanding Younger Actor In A Drama Series
  • Van Hansis, as "Luke Snyder," AS THE WORLD TURNS, CBS
  • Jesse Soffer, as "Will Munson," AS THE WORLD TURNS, CBS
  • Tom Pelphrey, as "Jonathan Randall," GUIDING LIGHT, CBS
  • James Stevenson,as "Jared Casey," PASSIONS, NBC
  • Bryton McClure, as "Devon Hamilton," THE YOUNG AND THE RESTLESS, CBS
Outstanding Achievement in Live & Direct To Tape Sound Mixing For A Drama Series
  • AS THE WORLD TURNS, CBS
  • DAYS OF OUR LIVES, NBC
  • GENERAL HOSPITAL, ABC
  • THE YOUNG AND THE RESTLESS, CBS
Outstanding Achievement in Technical Direction/Electronic Camera/Video Control For A Drama Series
  • ALL MY CHILDREN, ABC
  • AS THE WORLD TURNS, CBS
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC
Outstanding Drama Series Writing Team
  • THE BOLD AND THE BEAUTIFUL, CBS
  • GENERAL HOSPITAL, ABC
  • GUIDING LIGHT, CBS
  • THE YOUNG AND THE RESTLESS, CBS
Outstanding Achievement in Art Direction/Set Decoration/Scenic Design for a Drama Series
  • ALL MY CHILDREN, ABC
  • AS THE WORLD TURNS, CBS
  • THE BOLD AND THE BEAUTIFUL, CBS
  • ONE LIFE TO LIVE, ABC

Outstanding Achievement for a Casting Director For A Drama Series

  • Mary Clay Boland, Casting Director, AS THE WORLD TURNS, CBS
  • Christy Dooley, Casting Driector, THE BOLD AND THE BEAUTIFUL, CBS
  • Mark Teschner, Casting Director, GENERAL HOSPITAL, ABC
  • Rob Decina, Casting Director, GUIDING LIGHT, CBS
Outstanding Achievement in Costume Design For A Drama Series
  • AS THE WORLD TURNS, CBS
  • GUIDING LIGHT, CBS
  • PASSIONS, NBC
Outstanding Drama Series Directing Team
  • AS THE WORLD TURNS, CBS
  • GENERAL HOSPITAL, ABC
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC
Outstanding Achievement in Multiple Camera Editing For A Drama Series
  • THE BOLD AND THE BEAUTIFUL, CBS
  • DAYS OF OUR LIVES, NBC
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC

Outstanding Achievement in Hairstyling For A Drama Series

  • ALL MY CHILDREN, ABC
  • AS THE WORLD TURNS, CBS
  • DAYS OF OUR LIVES, NBC
  • PASSIONS, NBC

Outstanding Achievement in Lighting Direction For A Drama Series

  • AS THE WORLD TURNS, CBS
  • DAYS OF OUR LIVES, NBC
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC
Outstanding Achievement in Makeup For A Drama Series
  • AS THE WORLD TURNS, CBS
  • THE BOLD AND THE BEAUTIFUL, CBS
  • GENERAL HOSPITAL, ABC
  • PASSIONS, NBC

Outstanding Achievement in Music Direction And Composition For A Drama Series

  • DAYS OF OUR LIVES, NBC
  • GUIDING LIGHT, CBS
  • ONE LIFE TO LIVE, ABC
  • THE YOUNG AND THE RESTLESS, CBS
Outstanding Original Song
  • "Can You Love Me (With The Lights On)," GUIDING LIGHT, CBS
  • "In A Moment," GUIDING LIGHT, CBS
  • "Love is Ecstasy," PASSIONS, NBC
  • "It's A New Day, Today," Today Show, NBC
  • "Carry On," THE YOUNG AND THE RESTLESS, CBS
Two now-defunct soap-related programs were recognized as well. SoapNet's talker, SOAP TALK, earned Emmy nods in two categories, for Outstanding Talk Show Host(s), Lisa Rinna and Ty Treadway, and for Outstanding Achievement in Makeup. NBC "reality soap" STARTING OVER, garnered two noms.

Nomination counts broke out as follows:

Networks -

  1. CBS, 57
  2. ABC, 36
  3. NBC, 15

Shows -

  1. GL, 17
  2. ATWT, 16
  3. Y&R, 12
  4. GH, 10; OLTL, 10
  5. B&B, 7
  6. AMC, 5; DAYS, 5; PASSIONS, 5

The 34th Annual Daytime Emmy Awards will be broadcast live on Friday, June 15, 2007 (9:00 PM – 11:00 PM ET/PT), on CBS.

Television pioneer Lee Phillip Bell, co-creator, along with her late husband, William J. Bell, of Y&R and B&B, was previously announced as the recipient of the Lifetime Achievement Award.

A complete list of nominees
can be found here.

Sunday, March 11, 2007

Soap's Living Pioneer Lee Phillip Bell to Make History with Lifetime Achievement Emmy

YOUNG AND THE RESTLESS co-creator Lee Phillip Bell has been selected by the National Academy of Television Arts and Sciences (or NATAS) to receive the organization's Lifetime Achievement Award at this year's Daytime Emmys ceremony, and will make new television history when she does.


Bell, mother of Y&R star Lauralee Bell ("Christine 'Cricket' Blair") and BOLD AND THE BEAUTIFUL executive producer/head writer Bradley Bell (pictured), partnered with her late husband William J. Bell to create two of CBS's most successful soaps, Y&R and B&B, and continued as a story consultant for both shows for many years.

In 1992, William Bell received the Lifetime Achievement Award from NATAS, making the which makes the two the only married couple to receive the Lifetime Achievement Award individually from NATAS in television history.

More on Bell (including her long-standing concern for the social issues of the day and award-winning work as a Chicago broadcaster) can be found here.

Saturday, March 10, 2007

BROADCASTING & CABLE: 'Writer's Guild Reaches Agreement with CBS Over Soap Opera Webisodes'

Jim Benson at Broadcasting & Cable has this:

"The East and West Coast branches of the Writers Guild of America have reached an agreement with CBS covering the writing of 'webisode' online content for the daytime serials AS THE WORLD TURNS and THE YOUNG AND THE RESTLESS.

The WGA says the deal provides 'a flexible framework for future online, mobile-content and other new technology deals within the entertainment industry' referring to upcoming contract negotiations with Hollywood that could start as early as this summer. But industry executives say they see the pact as being specifically related to the two soaps, which have an upcoming joint storyline that will play out online, rather than as a template for a new overall deal.

'We are pleased to have worked with CBS to develop a fair compensation model for this new media platform,' WGA West Executive Director David Young said in a statement. 'By coming together to reach this forward-looking agreement, we've helped insure that the stories created by writers for this new medium will continue to maintain the creative integrity of original network programming.'


The WGA-CBS agreement relates to the guild's efforts to cover writing services for new media. In addition to initial compensation, the WGA says the new deal provides benefits and protections that include minimums, residuals in all markets (including reuse for new media, television, cable and DVD) , pension and health coverage, and writing credit provisions."

(Read the original article here)



Sunday, March 4, 2007

Beautiful 'Images': Soaps, Daytime and Nightime, Polished at 38th NAACP Image Awards

People of color have always been soap opera's loudest, proudest, and most articlulate champions, and that tradition of support for and loyalty to "the stories" and telenovelas continued Friday night at the 38th Annual IMAGE Awards, presented by the storied National Association for the Advancement of Colored People (or NAACP).

The glamorous ceremony, hosted by musician and actor (Deep Blue Sea, Last Holiday) LL Cool J, again set itself apart from a number of other awards-season ceremonies by including daytime soaps in the nomination categories and winners circle, and honoring the serial-television medium in its nighttime selections as well.

Kristoff St. John, who plays business executive "Neil Winters" on CBS's top-rated THE YOUNG AND THE RESTLESS, was honored as Best Actor in a Daytime Series in a year that has seen his character deal with the disintegration and then rebuilding of his family following a series of personal, medical, and legal challenges. St. John and Y&R, which has had an African-American family at the core of its action for over a decade, have been a frequent NAACP honorees over the years.

Tracey Ross, portrayer of physician "Eve Russell," on NBC's PASSIONS, was named Best Actress in a Daytime Series for a year that has seen her alter-ego deal with the end of a marriage and engagement, several key changes in relationships with her children (and presumed-children), and the continued coming out storyline of her character's lesbian teen daughter. In typical soap opera fashion, Ross's "Dr. Eve" is often the only available physician in the sudser's New England town, placing Ross at the center of several medically-based storyline twists over the past months.

(Sadly, though PASSIONS is one of the daytime's few soaps to feature a front burner and multi-generational black "core family," network officials recently announced plans to cancel the show to make room for a fourth hour of it's TODAY SHOW franchise.)

Nighttime soaps were honored as well, with ABC's serial comic sudser UGLY BETTY (adapted from it's similarly named predecessor telenovelas and daytime soaps in Latin America, Europe, Asia, and the Middle East), named Best Comedy and honored for Best Comedy Writing over traditionally nominated sitcoms, and sar Vanessa L. Williams ("Wilhelmina Slater") was given Best Supporting Actress in a Comedy Series honors.

Another ABC serial offering, popular drama GREY'S ANATOMY, was the big winner in the Dramatic Series categories, with awards going to writer Shonda Rimes, and actors Chandra Wilson (named Best Supporting Actress in a Dramatic Series for her portrayal of "Dr. Miranda Bailey") and Isiah Washington (named Best Actor in a Dramatic Series for his portrayal as "Dr. Preston Burke"). Grey's also took home top dramatic directing and writing honors.

Established in 1967, at the height of the civil rights movement, the NAACP Image Awards outstanding actors, actresses, writers, producers and directors in 36 competitive categories in the fields of motion picture, television, music and literature. Other winners this weekend included actors Forrest Whittaker, Jennifer Hudson, Keke Palmer, and Djimon Hounsou for film performances this past year, and musician Prince.

CNN's Soledad O'Brien was given the honorary President's Award for her work as a journalist and actor-comedian Bill Cosby was inducted into the Hall of Fame. The NAACP Image Awards Chairman's Award was presented to Irish rock-star and U2 frontman Bono. (A complete list of winners can be found here.)

OF NOTE: Again this year, Victoria Rowell ("Drucilla Barber Winters" on Y&R), a prior multiple award winner in consecutive years, asked that her name be withheld from consderation so that others in the medium might have a greater chance for recognition.

Thursday, March 1, 2007

More Safety--NOT Less Y&R!

A courtesy move that would surely be welcomed by soap fans around the country as a standard practice:

A News Alert issued by WHNT, NewsChannel 19, Huntsville:

Because of severe weather coverage, NewsChannel 19 pre-empted Thursday's episode of THE YOUNG AND THE RESTLESS. We will re-air this episode, in its entirety, Friday at 1:05am.

Please set your VCR or digital recording device.

Monday, February 26, 2007

Nielsen's Change, Soaps Benefit (too little, too late?) /and/ GUIDING LIGHT's Internet Innovation Honors Irna Phillips Legacy

Two stories appearing in Variety (all published recently, but before the Soappipe.com launch this weekend) are definitely worth a read...


1 - In "College Campuses Boost Ratings," Rick Kissell reports on a key Nielsen methodology change that is poised to make a seismic shift in the soap ratings game:

"Nielsen has taken its ratings game to college campuses for the first time, and the early results are good news for young-skewing programs....[and] a few daytime soap operas have been big beneficiaries." Looking at the first week that Nielsen included viewing estimates of students living away from home:

DAYS OF OUR LIVES and PASSIONS shot up by more than 30% week to week among adults 18-24.

PASSIONS was the biggest gainer, with gains among women 18-24 of 39% (to 223,000 from 160,000). This translated into a 16% change in the program's core sales demo of adults 18-34.

DAYS shot up 33% in women 18-24 (231,000 from 174,000) and grew by 20% -- the most of any show -- in the broader 18-34 category (582,000 from 490,000).

GENERAL HOSPITAL and GUIDING LIGHT each climbed more than 20%

GL sister show AS THE WORLD TURNS also benefited from methodology change.

Notably, overall ratings leader, THE YOUNG AND THE RESTLESS was not among the demo gainers.

Kissell: "A boost in Nielsen ratings -- especially among young adults -- means increased advertising revenue [and] could make the difference between cancellation or survival. It looks to be too late for PASSIONS, as the 8-year-old show announced last month that it will
shut down later this year. But if DAYS continues to rise, it may be able to quell talk that it will end its lengthy run in 2009 when its contract with NBC is up."

2 - In "''Light' Shines in New Media: Soap's move to podcasts, Internet reflects growing trends," Michael Maloney explores GUIDING LIGHT's use of new media and GL's long history as an embracer of new platforms.

Some highlights:

"Today, fans can go to CBS.com to access the show as a daily podcast and listen to 'Guiding Light Lite,' which features commentary from show personnel. Also, key episodes that are preempted due to breaking news can find a new home on the Eye's Innertube site.

Barbara Bloom, CBS Daytime SVP: "Ellen( Wheeler, [GL's] executive producer) is extraordinary about being proactive and aggressive about getting her stories out on as many platforms as possible at a time when CBS is looking to extend the reach of its shows. It's been a terrific convergence of the right people and the right places."


"[GL] has a track record of transitioning to new platforms. Back in the early 1950s, the soap moved from radio to television....historian Christopher Schemering wrote in a 1986 book that "Television had everyone worried, except (show creator) Irna Phillips. She was determined to make serials work in the new medium."

Wheeler: "With Irna as such a good example as someone who was willing to take her show
from radio to television, why wouldn't I (embrace new media)? I think Irna expects us to do this because she saw that 'Guiding Light' was about showing struggles and how people overcame them.
"

Brian Cahill, a vice president at Procter & Gamble Productions: "As we saw the media landscape changing, it was second nature for us to think: How do we reach our audience now?
Soon after we made the podcast available, we got an email from a woman in her 60s who's watched 'Guiding Light' all of her life. One day, her DVR failed and she was so happy she could get the podcast and listen to it on her iPod. I was happy that we'd made our content available, and that email shattered so many stereotypes about who's using this
technology. We love how limitless it is."

Friday, February 23, 2007

TVWeek looks at year's highly competitive Daytime Emmy field

Writing for Television Week, Allison J. Waldman takes a look at potential contenders for the upcoming Daytime Emmy nominations, noting that across the board (and networks) quality in 2006 makes the field as competitive as it has been in years.

Waldman speaks to ABC-Daytime president Brian Frons, SoapNet Executive VP and GM Deborah Blackwell, and TVGuide.com's Daniel Coleridge, who offer their perspectives on the year's possibilities.

The article does not address the ongoing pre-nomination controversies, but does mention the fact that the pre-nomination procedure leaves some of the year's most acclaimed actors, like Eric Braeden of THE YOUNG & THE RESTLESS, ineligible for a nomination.

The article:
http://www.tvweek.com/article.cms?articleId=31525



All copyrights retained by original authors. Original Soappipe and Soappipe|Opinion content copyright (2007, or current year) by Benjamin Bryant, all rights reserved.

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