HEROES's Kring Signs New NBC Pact

From the Hollywood Reporter:

HEROES creator/executive producer Tim Kring, has inked a new overall deal with NBC Universal Television Studio, the studio behind the hit freshman show.

Under the two-year pact, said to be one of the biggest in television, Kring will continue as the showrunner on HEROES and will shepherd its upcoming spinoff, HEROES: Origins, as well as the various HEROES offshoots in print and digital media. Kring also is expected to develop new projects for the studio.

This marks the first major talent deal to close since Katherine Pope took the reins of NBC Uni TV as president several days ago. That couldn't be more fitting as Kring and Pope are close friends going back to the early days of NBC Studios, which the two joined within months from each other in 1999-2000.

Read the full story here.

David Bauder Looks at Fall's Network Serial Plans

From the Associated Press' David Bauder:

There were two lessons from this season that television executives clearly didn’t forget: Don’t overdo the serial dramas with complex story lines that require a serious viewer commitment, and keep interruptions for successful ones to a minimum.

More dramas — and network TV is primarily in the drama business these days — will tell stories that won’t baffle the viewer who happened to miss last week’s episode.Three successful serials were particularly hurt this season by long intervals with reruns. That was fatal to CBS’ “Jericho,” which was canceled. The other two, ABC’s “Lost” and NBC’s “Heroes,” will run their new episodes uninterrupted next season, following the model of Fox’s “24.” So will the CW’s “One Tree Hill.” CBS will try the same thing with “Swing Town,” one of its most promising newcomers.

“I don’t know if we know the ideal model yet for each of them,” said Kelly Kahl, chief of scheduling at CBS. “We’re looking, experimenting, trying to find the best way to do it.”

One of the surefire ways to make sure a water-cooler show does not face the dreaded sophomore slump is to make the kind of casting choices that not only keep new viewers interested, but might lead others to sample the show for the first time. NBC may be doing just that in adding a vet of a departing show of equal water-cooler appeal to the cast of the superhero soap HEROES next season.

According to the Hollywood Reporter, Dania Ramirez, known to passionate fans of HBO's THE SOPRANOS as the fiancee of troubled Soprano scion A.J. (played by Robert Iler), will join the cast next season as a new character with powers.

NBC's Kostura: Casting Re-Ups Mean PASSIONS "Will Still Be the Same" After DIRECTV Move

An update on the casting re-ups as PASSIONS prepares to move from NBC to DIRECTV from The Hollywood Reporter:

NBC Universal Television Studio has signed the principal cast members of the daytime drama "Passions" to new contracts, ensuring that they will continue with the soap when it makes the move from NBC to DirecTV's original programming channel, the 101, on Sept. 17.

Those continuing with the series include Eric Martsolf (Ethan), Ben Masters (Julian), Kim Johnston Ulrich (Ivy), Dylan Fergus (Noah), Galen Gering (Luis), Emily Harper (Fancy), Lindsay Hartley (Theresa), Liza Huber (Gwen), James Hyde (Sam), Juliet Mills (Tabitha), Heidi Mueller (Kay), Tracey Ross (Eve), Eva Tamargo (Pilar), McKenzie Westmore ("Sheridan") and Erin Cardillo (Esme).

"It is important that the fans know that the show will still be the same after the move," NBC Universal vp daytime Annamarie Kostura said.

Network Honchos Tackle the State of Nighttime Soaps

Scott D. Pierce writes an absolutely fantastic piece entitled "To Be Continued..." for the Deseret Morning News on the place and future of the nighttime serial on network television. I've included a highly truncated version below, but recommend reading Pierce's full article here.

From the Deseret Morning News:

Last fall, network executives were…declaring this the Season of the Serial — in addition to the [many] shows with storylines that continue from week to week returning—[execs] added 19 more.

By midseason, some critics were declaring the effort a big flop and predicting the end of serialized shows on network TV.

<…>

As with all things in TV, this is cyclical....if the executives were wrong last fall, so were those critics at midseason. The truth lies in the middle. Of those 19 new serials, four — BROTHERS & SISTERS, HEROES, MEN IN TREES, and UGLY BETTY — have already been renewed for next season [a success rate of 21 percent].

A 21 percent success rate is just about [the same] for all new network shows. If one or two more get picked up…this year's crop of serialized newcomers will exceed that average.

Part of the thinking [is] that serials are a risk, but offer a big reward. If they prove popular with [viewers], those viewers will come back week after week.

"Serialization is still one of the biggest hooks that we have into an audience," NBC Entertainment president Kevin Reilly said. "[It's] rocket fuel when you hit it."

The risk comes because you're asking viewers to tune in to every single episode [and] the risk increases when there are so many serials on the air, because viewers can't commit to all of them.

Fox's Entertainment president Peter Liguori thinks that serials have to be not just good, but better than other shows. "It seems to me that in order to put on a serialized show, you have a higher standard," he said. "If we're going to ask viewers to make that kind of commitment, you better be great."

<…>

It would be nice if quality always wins out [but] some good shows get canceled; some very bad shows succeed.

The thinking is that there were just too many serialized shows on the air at one time...if a viewer is already watching 24 and LOST and GREY’S ANATOMY, how many of the 19 new shows did he or she have time to start watching [also]?

Reilly acknowledged that critics "were right to acknowledge the overabundance of serialized shows." Particularly too many shows that were so much alike in tone….but [that] you can't argue serials don't work, "because there's Heroes, completely defying the logic," Reilly said. "Highly serialized, highly complex and it's the breakout hit of the year."

And ABC Entertainment president Steve McPherson believes that "escapism" equaled success, pointing to Betty and Brothers & Sisters.

Liguori postulates that "shows that have a more singular focus and a singular goal may have a leg up. PRISON BREAK — get out of prison; 24 — save the country."

Network programmers…expect to program fewer new serials this fall. "We're...looking and saying. 'How much [of a] commitment can an audience make to an overall schedule?"' McPherson said. As a result, he's looking at more "stuff that is procedural or closed-ended" for next season.

"We're not running away from it," said NBC's Reilly. "But we are balancing it out a little bit more."

Soaps on the Ropes? Broader Impact of Falling Soap Ratings Explored

John Consoli of MediaWeek authors "Soaps on the Ratings Ropes," exploring the changing soap ratings landscape. As a long-time industry watcher, I wish the piece had included some historical context (the advent of alternative cable programming, the year's worth of O.J. trial pre-emptions) that would have been helpful, and explored the highly relevant question of what channels like SoapNet have done for overall ratings (I would be very interested in knowing what GENERAL HOSPITAL's ratings come to when you combine the ABC showing with the ratings for each of the SoapNet repeats), but it does tackle the subject in a balanced way, noting that while soaps may not pull in the viewers they once did, they still are an efficient way to reach a valued audience, and for that reason, still draw advertisers. It's worth a read.

[Editor's Question: The ratings numbers/trends regarding the shows which have benefited from the inclusion of college students are practically the polar opposites from those featured in this Variety story a few weeks ago. If anyone knows the reason for this discrepancy, e-mail me at the address to the left.]

A substantial excerpt of the full article:

Daytime soap operas on the broadcast networks have continued their steady audience decline this year, drawing concern from media buyers who say there are still a large number of clients that want to reach the shows’ largely female viewership. But some nets at least are doing something about it.

While NBC announced earlier this year that after eight years it will pull the plug on PASSIONS this fall, the network will stick with DAYS OF OUR LIVES. And both CBS and ABC insiders say they are committed to keeping their combined seven soaps on the air. But despite the networks’ commitments, the audience shortfalls, combined with advertiser demand, have tightened the avails and driven up prices.

“We always hate paying more for less,” said Andy Donchin, executive vp and director of national broadcast for Carat USA.

“Daytime ratings are bleeding and it’s a problem for advertisers,” added Rino Scanzoni, chief investment officer for GroupM, who said he wants soaps to survive, “It’s an efficient way to reach women, and if they go off the air, I can’t think of any efficient alternatives.”

Donchin agreed. “Even though I am concerned about audience falloff, it hasn’t reached a point where our clients would abandon the daypart,” he said, “The total number of viewers each day is still substantial when compared to alternatives like cable or syndication.”

To read the full article, go here.

Fall Primetime Schedules Start Shaping Up With Additional Cancellations

James Hibberd updates us on how the primetime landscape is shaping up for dramas next season:

In rapid succession, a flurry of struggling shows are being yanked from the schedule. NBC’s THE BLACK DONNELLYS, the CW’s 7TH HEAVEN,” Fox’s The Wedding Bells and ABC’s SIX DEGREES have either been pulled off the air or ceased production early this week as networks reconfigure their schedules for May sweeps.

The David E. Kelley’s dramedy The Wedding Bells has ceased production, but the network plans to air three more episodes. The Friday night drama most recently earned a mere 1.4 rating among adults 18 to 49.

ABC pulled SIX DEGREES last fall, then brought back the show as a March addition to Friday nights. Its last airing earned a 1.1 rating. Repeats of Wife Swap will air in its place.

NBC’s mob drama THE BLACK DONNELLYS filled a Monday night hole vacated by STUDIO 60 ON THE SUNSET STRIP, and has bled viewers nearly ever airing. Last night’s episode earned a 2.0 rating. Donnellys will be replaced by the reality series The Wedding Crashers.

The 7th Heaven will finish its final season, with a finale to air May 13, but will not return this fall.

Happy 51st Birthday to AS THE WORLD TURNS!

On April 2, 1956, AS THE WORLD TURNS premiered on CBS. The Proctor & Gamble show, serves (or served) as sister show to CBS's GUIDING LIGHT, NBC's SOMERSET, TEXAS, and ANOTHER WORLD and, at various times, became home to six AW characters after that show's cancellation. ATWT is up for 16 Emmys this year, including nominations for Best Directing Team, and every acting category but one. Congratulations on 51 years!

(April 2 was also the date of the premiere of the much beloved law and order soap THE EDGE OF NIGHT.)

College Viewers Continue to Deliver for Soaps Under New Ratings System

Soappipe has already explored how better measurement techniques by Nielsen Media Research of college students has revealed significantly greater viewership for daytime soaps (including NBC's PASSIONS and CBS's GUIDING LIGHT), boosting ratings in what was seen as a long-overdue move (and sadly, one made after the decision was made to cancel PASSIONS) to fully capture the viewing habits of young adults--often considered the key demo by advertisers.

In his MediaWeek piece "ABC Benefits From Out-of-Home College Viewers," writer John Consoli notes how the change is affecting the prime-time landscape (and clearly benefiting nighttime soaps like GREY'S ANATOMY and UGLY BETTY, and satisfactorily solving the mystery of why the seemingly lagging Anne Heche vehicle MEN IN TREES snagged a much coveted early renewal from the network.)

"MARCH 29, 2007 - ABC ratings have benefited more than any other broadcast network in prime time from Nielsen Media Research's new measurement of out-of-home viewing by college students,according to an analysis by media agency Magna Global USA. And, ironically, The CW, with the youngest median age, had the second to the fewest number of shows among the Top 20 which benefited most.

According to the Magna analysis, ABC Thursday night drama Grey's Anatomy has gained three rating points among the
18-24-year-old demo group, from a 6.0 to a 9.1, and that has boosted its rating by one rating point in the overall adult 18-49 demo group, since Nielsen began measuring out of home college viewing in January. ABC's other Thursday night dramas Ugly Betty and Men in Trees have also gained among the 18-24 audience, off lower bases.

Betty rose from a pre-college out of home measurement 18-24 rating
of 2.4 to a post measurement rating of 3.7, a gain of 56 percent, while Trees went from a 1.4 to a 3.3, a gain of 140 percent."

Read the full article here.

Read earlier article Nielsen's Change, Soaps Benefit.

HEROES: Coming to a Phone Near You

From Yahoo! Biz: "Gameloft and NBC Universal Enter Worldwide Agreement to Bring The #1 Television Drama Series 'Heroes' to Mobile Phones." Read it here.

Additional Serials Tapped for Early Renewal by Networks

Though its future had been in question, FOX's twisty prison serial PRISON BREAK, starring Wentworth Miller, has been selected for early renewal, along with episodic dramas HOUSE and BONES.

Additionally, NBC has renewed freshman serial HEROES, though the supernatural soap's combination of high ratings and buzz had essentially guaranteed its return.

(More on the expansive list of early renewals handed out by ABC earlier this month here.)

Soaps' New Media Ventures: Coming of Age?

Business Week asks, "Can producing soap operas for online viewers breathe new life into daytime programming?" in Tom Lowry's piece 'As The World Wide Web Turns':

In late February, CBS launched a Web-only soap opera called L.A. DIARIES it hopes will attract young women. The nine episodes are
streamed for about six minutes a pop on the network's innertube.com site.

The action centers on "Amber [Moore Forrester," portrayed by Adrienne Frantz], an existing character on THE YOUNG AND THE RESTLESS, and on "Alison [Stewart," portrayed by Marnie Schulenburg], a new character who emerged from the cyberspace soap on Mar. 21 to play an actual role on TV in AS THE WORLD TURNS [Soappipe editor's note: "Alison" is actually a long-running character on ATWT, recently recast and reintroduced via Diaries].

It's a fresh approach to creating buzz for a TV staple, and other network executives will be watching closely. Rival networks are trying to get kids to watch old daytime melodramas such as GENERAL HOSPITAL and DAYS OF OUR LIVES, shows their mothers or grandmothers might have watched.

Few genres have demonstrated more staying power than the soap opera. More than half a century after first airing alongside the detergent commercials that gave them their name, soaps still captivate millions of mostly women fans. No matter how preposterous the dialogue or cheesy the plot lines, soaps have, in modern parlance, a "stickiness" that many prime-time dramas can only hope to achieve.

Characters like newspaper publisher "Victoria Lord Davidson" [portrayed by Erika Slezak] of ONE LIFE TO LIVE (who made her debut on the show in 1968) have been on the tube for so long that they can seem like old friends. "I feel I really know them," says Antonella Cahill, a 40-year-old Philadelphia secretary and soap fan who named one daughter after the scheming "Nikki Newman" [portrayed by Melanie Thomas Scott] of Y&R and the other after GH's "Tiffany Hill" (who married and left beloved Port Charles years ago).

Even better, as far as soap fans are concerned, the networks don't stint on new episodes; last year, ABC rolled out 251 new GH episodes vs. 23 new DESPERATE HOUSEWIVES shows.

But even as the shows' stars age gracefully (cue makeup, soft focus, and cosmetic surgery), there is no hiding the graying of their fans.
There are new plot devices and characters--a teen girl's right to choose, for one--calculated to appeal to young women. Even so, most soap devotees are well over 50. Meanwhile, over the past decade, viewership has fallen 35%, to 30 million viewers a day. Hence the networks' eagerness to reimagine the soaps for a new generation.

It goes without saying that the Web is where the action is, but so far the networks haven't been able to win the digital rights to put them on their own sites. Until ABC, NBC, and CBS hammer out a deal with the production companies that make the soaps, few will be available to download or stream. [Soappipe editor's Note: NBC streams PASSIONS daily on NBC.com.]

There's plenty of upside in getting the deals done. Media consultant Tom Wolzien figures there are more than 20 million women in the workplace with broadband access. So streaming shows live to computers could double the potential audience for soaps. If you got just 5% of those working women to watch, Wolzien calculates, the networks could reap an extra $230 million a year in advertising.

In the meantime, the networks are taking baby steps online. SoapNet, the Walt Disney Co.-owned channel that shows soaps at night for working women, sponsors online soap fantasy leagues. Participants rack up points when characters they have picked for their team take off their shirts, say, or switch the paternity-test results. Still,
the players number less than 30,000. The channel is also asking college kids to create their own soaps and put them to the vote at soapnet.com. Even CBS's GUIDING LIGHT is getting in on the act, podcasting the show, which began life on radio in 1937. [Soappipe editor's note: ATWT also is available as a streaming podcast each day.]

If the soap opera is to be around for another half-century, the networks will have to make converts of a generation with a thousand more entertainment choices than their grandmothers.

"The constant," says Barbara Bloom, senior vice-president for daytime programming at CBS, "is making viewers always feel emotionally involved in the story."

• Read the Business Week story in its original form here.
• See L.A. DIARIES, featuring Y&R's Amber and ATWT's Alison here.
• View full-episodes of PASSIONS (and check out a variety of interactive web content related to the supernatural soap) on-line here.
• Interactive content for DAYS is here.
• Download GL and ATWT podcasts here. Additional web content for CBS Daytime is here.

Hundreds of NYC Hopefuls: 'I Wanna Be a Soap Star'

From WNBC.com:

"Do you want to be a soap opera star? Apparently hundreds in the New York City area do.

They flocked to the Upper West Side Saturday for the open casting call of SoapNet's reality series I WANNA BE A SOAP STAR....[which] will feature 10 aspiring actors living full-time on soap opera sets--all trying to win a 13-week role on NBC's DAYS OF OUR LIVES."

Auditions were held on the set of THE VIEW, and followed a similar open call in Miami, Florida, a week prior. The show will hold one more open call, next week, at Prospect Studios in Los Angeles, home of GENERAL HOSPITAL and GREY'S ANATOMY, with callbacks set for April 1 (more). The show is hosted by ALL MY CHILDREN star Cameron Mathison.

NBC, FOX Announce Deal With Internet Leaders AOL, Yahoo! To Create Online Video Site

Proposed venture set to rival YouTube.com, and be eventual web home for NBC and FOX programming (short- and long-form content), including current NBC serials. More details here.

ABC's Frons: "Do you say to a woman ‘I’m going to divorce you in two years’ and expect them to still sleep with you?"

Anne Becker of Broadcasting & Cable talked to Brian Frons, President of Daytime for the Disney-ABC TV Group, resulting in some very revealing observations on ABC Soaps, SoapNet, and more (including whether ABC would buy a cancelled DAYS OF OUR LIVES):

On GH’s Sweeps Performance: “GENERAL HOSPITAL took a very unique creative approach and the audience….went, ‘wow, we have never seen that before.’ GH led in every major female demographic from teens, 18-34, 18-49 and 25-54 women [and] that’s the first time GH has ever done that and the second time I think it’s ever been done that at all.”

On the Daytime Emmy Nominations: “If I had a disappointment it would be that GH did not get a nod for best show and it’s interesting because the writing was nominated, Tony Geary, Genie Francis and Julie Berman were featured in the November episode the show submitted for best show and were all recognized and so was the director somehow the show wasn’t.”

“I’m very pleased particularly for ONE LIFE TO LIVE...It’s OLTL first Best Show nomination since Frank Valentini took over in early 2003.“

On the Cancellation of PASSIONS: “[PASSIONS] was a show that had a strong heartbeat a few years ago, they went from being a very young-targeted show to trying to spread their demographic to going back to who they were and I think they lost some people in the zigging and zagging and it cost them.“

On a Possible DAYS Cancellation: “NBC…has had the weakest commitment to daytime historically. When Jeff Zucker announced that DAYS may go away in 2009, you can track the ratings from that point and see they probably lost 25% of their audience on NBC Daytime...do you think you can turn to a woman and say, ‘I’m going to divorce you in two years’ and expect them to still sleep with you? I say no. So, they sort of broke the contract and I think it’s the opposite for us.”

On whether ABC would buy a cancelled DAYS: "The success of ABC soaps on ABC would really prevent us from picking up DAYS for ABC and I don’t know that when the time comes for DAYS and NBC to part ways that we’ll have an economic model that will make it practical to put on SoapNet. Otherwise, I would certainly consider it."

On Future Plans for SoapNet: “We have two shows in development now in the reality soap genre - a la Laguna Beach and The Real Housewives of Orange County [and] we bought ONE TREE HILL and THE OC. SoapNet really needs to be a channel that stays contemporary in terms of delivering all soap experiences to the consumer.”

On MyNetworkTV’s failed telenovela slate: “They went into time periods and stations that were not in the soap opera business in daytime or primetime so I think the soap opera audience was not looking to those channels for soaps. To get a soap opera audience, you really have to spend some time with them, give them a chance to sample the product, and have the patience for them to get caught up in it. Unlike traditional novelas, which can last six months to a year, these were only 13 weeks. Almost by time you figured out who everybody was, it was over and that may have been a stumbling block to them.”

On AMC’s “risk taking” and the current transgender storyline: “Part of the audience is passionately approving what we’re doing and there’s a portion that aren’t embracing it with the same excitement. That story was conceived with a finite ending. We wanted to introduce the character and explore the issue and create a relationship with Zoey and Bianca and we’ve had a chance to do that. The storyline will be over by end of April.“

On the Firing (and Potential Re-Hiring) of former AMC Headwriter Megan McTavish: “Megan was somebody who took great risks and was innovative yet at the same time very true to the heart and soul of ALL MY CHILDREN. Turning out 250 hours of television a year was a grind and she had been doing it for a while. I’ve actually told her that after she takes a little time off, I would be more than happy to hire her as a story consultant."

(read the full interview, and Frons's take on Rosie O'Donnell and The View, here)

Television & Diversity: Progress (and the lack thereof)

A pair of excellent stories in The Morning Call on race, diversity, and interracial relationships on-screen focus on nighttime dramas, but could easily apply to the advances (and lack thereof) on daytime today (click on the titles to read the full stories):

Interracial Romances Flourishing on TV with Little Fanfare

and

Diversity on TV Up, but Stars, Producers, Writers Still Mostly White

NBC Sending PASSIONS Into Space?

TVGuide.com soaps editor (and Q Guide to Soap Operas author) Daniel Coleridge is first to reort some great scoop that could be great news for fans of the recently canceled NBC soap PASSIONS.

Coleridge reports NBC has entered talks with DIRECTV to move PASSIONS to the satellite TV provider when the sudser concludes it's run on September 7, 2007.

Though such a transfer would be a first for daytime, the idea is not farfetched. Shortly after NBC announced the PASSIONS cancellation, NBC Entertainment president Kevin Reilly told reporters that the net was "going to be looking very, very seriously at keeping [PASSIONS] alive....there are loyal viewers of this show who love it and show up every day. And in a perfect world, we'd like to keep the brand alive. There may be another network. You know, I don't think it's a broadcast network, but there may be another cable network that wants to get in business with us and have some sort of on-air presence for the show."

(read Coleridge's full report here)

Writer McFarland Handicaps Primetime Faves Ripe for Cancellation

In her article, Spring Can Be the Cruelest Season for Favorite Shows, Melanie McFarland of the Seattle Post-Intelligencer handicaps the mid-season status of primetime network shows in the cancellation crosshairs, including several serials.

Including each net's point-of-contact information for the action oriented, MacFarland runs down her list, which includes:

CBS: JERICHO

"Proving how fickle fortune and audiences can be, the post-apocalyptic drama had momentum and buzz on its side last fall, only to be crushed by American Idol when it returned in February. CBS could move it, but finding a suitable fit is going to be problematic. Besides, why shift JERICHO if replacing it with a show potent enough to fend off the Idol threat makes more sense?"

ABC: No serials/no dramas

"Only a few seasons ago, ABC had no luck landing a decent drama. Now that it's lousy with 'em, including a couple that are among television's highest-rated, it can't score a decent sitcom to save some development executive's neck. No one could blame the network if it scrapped the lot and started completely fresh..."

NBC: FRIDAY NIGHT LIGHTS, Crossing Jordan, Studio 60

"The Peacock is facing a bit of a dilemma as is flies into May. HEROES became a hit, but other freshmen such as FRIDAY NIGHT LIGHTS suffer from a mismatch between acclaim (high) and ratings (low); and veterans, even [the original] Law & Order are barely treading water. NBC fumbled the promotion campaign for [LIGHTS] last summer, but it can make up for that in the run-up to season two....there's less hope for the likes of Crossing Jordan and Law & Order: Criminal Intent, which might be pushed on top of the cancellation grenade to preserve the mother ship L&O—and save the cost-cutting NBC some money."


FOX: PRISON BREAK, Standoff

"PRISON BREAK has yet to be renewed, but it's safer than Standoff, which is getting a last chance to justify its existence by turning around the Friday night death slot. (Not gonna happen.)

THE CW: VERONICA MARS, GILMORE GIRLS, 7th HEAVEN

"VERONICA MARS fans are used to hearing gloomy predictions about its survival odds this time of year, but now they really have to be worried. First, its season order was shortened. Then, hiatus replacement The Pussycat Dolls Present: The Search for the Next Doll drew in higher ratings. Another whammy: The stars of GILMORE GIRLS haven't decided whether to extend their contracts for another year. Without GILMORE, Neptune's finest might be done. If those shows go down, they had better take [HEAVEN] with them."

(Read the full story, including McFarland's sitcom pics, here.)

NPR's 'Wait, Wait...Don't Tell Me' Turns its Satirical Eye on Daytime

Daytime continues to show it still has the stuff of the zeitgeist, finding itself featured this week as a topic on NPR's hit comedy gameshow Wait, Wait...Don't Tell Me.

The celeb-studded Wait, Wait... (which bills itself as "the oddly informative news quiz") turns a satirical and side-splitting eye on current events each week. The show has a regular segment called "Bluff the Listener" where a listener-contestant is given details of three potential news stories based on a similar theme and asked to determine which is real.

This week's theme was "Daytime TV to the Rescue" and featured three "potentially" true news accounts of "do-gooders on the daytime dial," including:

• DAYS OF OUR LIVES choosing to throw an environmentally friendly wedding for characters "Sami Brady" and "Lucas Roberts," played by actors Alison Sweeney and Bryan Dattilo, complete with biodegradable party favors, as a way of raising viewers' environmental consciousness.
• Talk show hostess Kelly Ripa (ex-Hayley Vaughn Santos, ALL MY CHILDREN) claiming "cuteness" gets no respect to a weekly magazine, dissing Charlie Gibson, and proposing an "attractivness onslaught," led by Anderson Cooper, Reese Witherspoon, and the cast of NBC's HEROES--all capable of proving just how intelligent "cute" can be.
• GENERAL HOSPITAL, home of Luke and Laura (who panelist Charlie Pierce describes as "the hairstyles that did so much for daytime in the 70s") seeking to raise public awareness of holistic medicine by adding a character, "Dr. Sanjay Prada," who is specialist in Eastern Medicine--and facing protests from the evangelical right in the process.

Readers of Soappipe, of course, know that the correct answer is DAYS's upcoming "green wedding," and that the others came from the show's very creative imagination. Sadly, the listener-contestant did not, incorrectly identifying the made-up GH alternative medicine story as the correct one.

(More on Wait, Wait...Don't Tell Me here.)

New York Artists Sue NBC's HEROES, Claim 'Striking' Similarities

Reuters reports that two artists are suing NBC Universal and the creators of the net's superhero serial HEROES, claiming their work was unlawfully appropriated for the hit show.

In a suit filed last week, the pair charge that HEROES based a key storyline, about an artist who can paint the future, on a short story, film, and series of paintings they exhibited in 2004-05. The artists' suit claims the character and story of "Isaac Mendez" (portrayed by Santiago Cabrera) is "strikingly similar" to that earlier work.

HEROES, a nighttime serial about a group of ordinary people who discover they have superhero-like abilities, has been credited with helping to boost NBC's ratings this season. The show's stars include Hayden Panettiere (ex-"Lizzie Spaulding," GUIDING LIGHT, ex-"Sarah Roberts," ONE LIFE TO LIVE), Jack Coleman (ex-"Steven Carrington," DYNASTY), Milo Ventimiglia (ex-"Jess Mariano," GILLMORE GIRLS, ex-"Chris Pierce," AMERICAN DREAMS), Adrian Pasdar (ex-"David Bradley," DESPERATE HOUSEWIVES, Judging Amy, Profit) and Greg Grunberg (ex-"Sean Blumberg," FELICITY, ex-"Eric Weiss," ALIAS).

In a statement, NBC (a unit of General Electric) said the network believes the suit is without merit, stating "we intend to defend it vigorously and expect to prevail."