Silbermann Talks WORLD TURNS and Boundary Busting

OUT.com writer Christine Champagne talked to the newest star of AS THE WORLD TURNS, actor Jake Silbermann ("Noah Mayer") about the historical import (and potential) of his gay teen character's upcoming summer romance and his "natural" chemistry with on-screen love interest Van Hansis ("Luke Snyder").

Which isn't to say that the road to gay iconography has run smoothly. Silbermann tells Champagne of his first ATWT public appearance, a trip to the GLAAD Media Awards before he had even aired as Army brat-turned-news intern (turned-supercouple's son-scoping charmer) Noah. His first mistake? Not knowing to be fashionably late...

Read Champagne's story here.

RELATED - "GENERAL HOSPITAL's New Gay Hottie," the Out.com interview with Ben Hogestyn

Jericho Fan Campaign: Just Might Be Nuts Enough to Work

Fan protests of the decision to cancel shows are nothing new. In fact, the Internet is lousy with petitions, old and new, devoted to dearly departed network and cable offerings. Soaps, however, are in a league of their own...something the editors of Soap Opera Digest (who occasionally have to beg fans to stop sending a particular item in) or executives at Proctor & Gamble, drowning in the fruits of whatever fan campaign ("place these two characters together!", "break these two up," "give _______ a new contract!") happens to be active at the time, can tell you.

[ed. note -- I even admit to to participating once, protesting Jennifer Branson's firing from GENERAL HOSPITAL--and as much as I love, love, LOVE Laura Wright's amazing take on "Carly Corinthos," I still think Bransford got screwed, and that ABC Daytime owes her a second chance someplace else...]

But such campaigns are more rare, and less successful, as a rule, in the realm of prime-time, though dissapointed fans of the canceled JERICHO, are redefining the creative fan campaign playing field.

In a recent report filed by Scott Mayerowitz for the ABCNEWS Business Division on ABCNEWS.com reports that a fan campaign to deluge CBS with thousands and thousands of pounds of peanuts to protest the network's decision to cancel the show appears to be working.

So far, nearly 8 million, or 40,000 lbs. of peanuts have arrived at the offices of multiple CBS executives, and the Associated Press, citing an anonymous source, reports that the network is now reconsidering the cancelation, with a decision on whether to revive the show for mid-season next year, due soon.

Read the full story here.

Soappipe’s 13 Questions with…SoapZone's Carol Banks Weber

Carol Banks Weber is the prolific (and insightful) writer on Jeff Jungblut's ABC soaps site Soapzone. On a weekly basis, Carol pulls together previews for the upcoming week, aggregates press coverage from the prior week, and notes spoilers and other items in the rumor mill, with the occasional observation of her own tossed in.

For those and many more reasons, Soappipe is pleased to have soap jounalist Carol Banks Weber as the first industry insider showcased in our new regular feature, Soappipe.com's 13 Questions With... Hello, Carol!

What’s the name of the site? SoapZone.com (it's Jeff Jungblut's site and I write for it)

If I had to describe the site in one sentence it would be… SoapZone.com is a virtual meeting place where everybody goes for the latest soap scoops and the real focus groups, including those in front of and behind the cameras, their friends and family, and the soap press.

What appeals to you most about daytime soaps? I can tune into my favorite soaps and see old, familiar faces, characters who’ve gone through hardships and struggles that I’ve gone through or those I know personally have gone through, characters who have become like second family to me. There’s a reassuring continuity, a foundation of history there that’s missing with these three-to-five-year sitcoms and dramas, as generations upon generations continue in this microcosm of a community, dealing with everyday issues we all have had to deal with… racism, injustice, infidelity, death, diseases, abuse. I like that soap operas elevate the everyday, ordinary – housewives, mothers, cops, doctors – into the extraordinary, the special five days a week.

Do you have an all-time favorite storyline? On GENERAL HOSPITAL, when "Lucy (Coe," portrayed by Lynn Herring) discovered "Dominique (Stanton," Shell Danielson) was dying, she ended their feud over "Scott (Baldwin," Kin Shriner) immediately, kept Dominique's secret and was there in every way to help her. She helped her get ready for her wedding to Scott, and when Dominique did die, she was right there, promising to take care of her daughter with Scott. I cried for days afterward.

Do you have least favorite story? Anything "Sam (McCall," Kelly Monaco) is in on GH. Her current one’s pretty rank. It seems she’s only on to be some titillating victim. I couldn’t much stand the HIV/AIDS story with "Robin Scorpio" and "Stone Cates," either, to tell you the truth. It felt too preachy, and at the time, I absolutely loathed Robin (Kimberly McCullough).

Of the younger stars out there, who do you see as the future of soaps? Unfortunately, I don’t see anybody in the youth demographic staying in soaps long enough to BE a future. But if I were to dream big, I’d say Kristen Alderson ("Starr Manning," ONE LIFE TO LIVE) stands a better chance than any of standing the test of time. It’s been said that Jessica’s the young Viki on that show. But I think it’s gonna be Starr. Ilene Kristen ("Roxy Balsom," OLTL) recently told SOAP OPERA DIGEST she thinks Starr’s poised to drive story for years and years, and I happen to agree. It helps that Alderson practically grew up on OLTL and can deliver the goods when called upon, with some high-caliber actors like Trevor St. John ("Todd Manning," OLTL) and Kassie DePaiva ("Blair Cramer," OLTL). She can do drama and comedy effortlessly, and you can really see her give every scene considerable thought.

Of today’s crop of actors, executives, writers, etc. who do you predict will be remembered as a great in soap history? This is purely subjective, and I can’t count myself as any expert or soothsayer, but … the Labines—they have been maligned as too sappy, but what they did for GH was nothing short of humanizing an action-adventure, soft porn [soap] with [the sorylines of] "B.J.’s Heart," "Monica’s breast cancer," and yes, even trying to shed light on the AIDS crisis through Robin and Stone’s love affair...Rick Hearst ("Ric Lansing," GH), Michael E. Knight ("Tad Martin," ALL MY CHILDREN), Bobbie Eakes ("Krystal Carey Chandler," AMC), Renee Elise Goldsberry ("Evangeline Williamson," OLTL), St. John, Roger Howarth ("Paul Ryan," AS THE WORLD TURNS, ex-"Todd Manning, OLTL"), Julie Marie Berman ("Lulu Spencer," GH), Jacob Young ("JR Chandler," AMC; ex-"Lucky Spencer," GH), Steve Burton ("Jason (Quartermaine) Morgan," GH), Rebecca Herbst ("Elizabeth Weber Spencer," GH), Jason Thompson ("Patrick Drake," GH), Hillary B. Smith ("Nora Hanen Buchanan," OLTL), Phil Carey ("Asa Buchanan," OLTL), Nancy Lee Grahn ("Alexis Davis," GH) and of course Maurice Benard ("Sonny Corinthos," GH).

Do you watch any of the nighttime serials? Do you have a favorite? Gosh, I don’t think I know what the nighttime serials are. GREY'S ANATOMY and LOST? Whatever. Too popular. (I do love FOX’s HOUSE when I have the time to watch.) I spend so much of my free time watching daytime soaps, I don’t have any to spare at night!

My readers get most riled up when… I criticize one of their favorite couples, or GH’s Sam McCall. I receive the most hate mail from Sam and Jolie fans, btw.

My readers love it when… I criticize extremist fan bases, fans bashing fans or going overboard in taking a fictional character so seriously they’ll think nothing of going on the boards to imagine some evil perpetrated by the character’s portrayer, practically inventing backstage drama where there is none [and] people hate it when some [message board] regulars lord it over everybody like they’re the inside track on who to love and hate.

If I could bring one soap (day or night) back from the dead, it would be… PORT CHARLES, so Kelly Monaco can go back as "Livvie" and "Tess" there, and leave GH alone.

If you had to give soaps one piece of advice to stem the ratings fall-off, what would it be? Go back to basics. Read any of the Tristan Rogers ("Robert Scorpio," GH), Tony Geary ("Luke Spencer," GH), Genie Francis ("Laura Weber Spencer," GH) interviews. Remember that the veterans made the soaps what they are; without them, soaps are nothing but a shell of their former selves. More inter-generational, community interaction about things that matter to viewers. Less violence and misogyny, more heart and soul…show characters CARING for one another, giving a damn, instead of reacting to big explosive events. TELL A STORY we can relate to.

Finally, if Soappipe.com readers want to visit the site, what’s the URL? Start here, at SoapZone’s News & Gossip page for GENERAL HOSPITAL.

Soaps on the Ropes? Broader Impact of Falling Soap Ratings Explored

John Consoli of MediaWeek authors "Soaps on the Ratings Ropes," exploring the changing soap ratings landscape. As a long-time industry watcher, I wish the piece had included some historical context (the advent of alternative cable programming, the year's worth of O.J. trial pre-emptions) that would have been helpful, and explored the highly relevant question of what channels like SoapNet have done for overall ratings (I would be very interested in knowing what GENERAL HOSPITAL's ratings come to when you combine the ABC showing with the ratings for each of the SoapNet repeats), but it does tackle the subject in a balanced way, noting that while soaps may not pull in the viewers they once did, they still are an efficient way to reach a valued audience, and for that reason, still draw advertisers. It's worth a read.

[Editor's Question: The ratings numbers/trends regarding the shows which have benefited from the inclusion of college students are practically the polar opposites from those featured in this Variety story a few weeks ago. If anyone knows the reason for this discrepancy, e-mail me at the address to the left.]

A substantial excerpt of the full article:

Daytime soap operas on the broadcast networks have continued their steady audience decline this year, drawing concern from media buyers who say there are still a large number of clients that want to reach the shows’ largely female viewership. But some nets at least are doing something about it.

While NBC announced earlier this year that after eight years it will pull the plug on PASSIONS this fall, the network will stick with DAYS OF OUR LIVES. And both CBS and ABC insiders say they are committed to keeping their combined seven soaps on the air. But despite the networks’ commitments, the audience shortfalls, combined with advertiser demand, have tightened the avails and driven up prices.

“We always hate paying more for less,” said Andy Donchin, executive vp and director of national broadcast for Carat USA.

“Daytime ratings are bleeding and it’s a problem for advertisers,” added Rino Scanzoni, chief investment officer for GroupM, who said he wants soaps to survive, “It’s an efficient way to reach women, and if they go off the air, I can’t think of any efficient alternatives.”

Donchin agreed. “Even though I am concerned about audience falloff, it hasn’t reached a point where our clients would abandon the daypart,” he said, “The total number of viewers each day is still substantial when compared to alternatives like cable or syndication.”

To read the full article, go here.

Daytime's Gay Landscape to Shift With Key Comings and Goings

Daytime has come a long way from legendary scribe Douglas Marland's having to nix his original intent to make ANOTHER WORLD core character (and one of the eventual anchors of spin-off TEXAS) "Dennis Wheeler" a homosexual (the storyline was to have him discover his sexuality while in college). The past couple years have seen a daytime landscape with an unprecedented 11 Gay, Lesbian, Bisexual, or Transgender major characters (in key storylines) across the three networks. Though the number has dwindled somewhat (mostly due to legitimate plot requirements or an actor's departure), gay characters appear to be widely accepted in the daytime community.

The networks confirm that daytime's gay landscape is set to shift yet again with the exit of the genre's most beloved gay character and the introduction of a love interest for the character most likely to assume that title following that departure (all while soap's most avant-garde offering continues to be just that):

- Soappipe viewers will remember from Brian Frons's earlier quotes that ALL
MY CHILDREN's groundbreaking (and controversial) storyline transgender rock star "Zarf/Zoe" (Jeffrey Carlson) and his budding realtionship with "Erica Kane" (Susan Lucci)'s lesbian daughter "Bianca (Montgomery," Eden Riegel, possibly the most beloved fictional gay character in all of network TV) will wrap up this month when both characters exit Pine Valley, and the canvas.

- "Luke Snyder" (Van Hansis), the son of teen supercouple "Holden and Lily Snyder" (John Hensley and Martha Byrne), who was the center of a year-long, gutwrenchingly realistic "coming out" storyline before fading to the backburner recently will make his way up front this Summer when Luke gets a boyfriend, a major step for daytime, which has featured its few gay characters as largely asexual to date. With the casting of soap newbie Jake Silbermann complete, expect Luke to first encounter his eventual beau at the soap's fictional TV station, WOAK.

-All this occurs as NBC's PASSIONS moves full-steam ahead with not one, but two, gay-themed storylines featuring African-American members of two of the show's core families: As lesbian teen (who's coming out to her traditionally religious family and conservative father made for a great story as well) "Simone Russell" (portrayed by Cathy Janeen Doe), mourns the loss of her first lover, brother-in-law "Chad Harris Crane" (Charles Divins, pictured) is currently stepping-out on his wife (Simone's sister) to conduct a secret homosexual affair on the "down low," and suffering the emotional consequences of having to keep such an explosive secret (not to mention being blackmailed by both his lover and good friend--it is a soap after all.)

Also - GENERAL HOSPITAL scribe Bob Guza recently previewed the welcome return of "Lucas Jones" (namesake of the character's uncle, the legendary "Luke Spencer"), a character who's storyline was abruptly cut short by the departure of his portrayer, Ben Hogestyn, when Hogestyn was offered a leading role on THE BOLD AND THE BEAUTIFUL. (There's no word on whether the popular Hogestyn, who's B&B stint has since wrapped up, will return to the role.)

GH's Monaco Joins FOOTBALL WIVES in First Use of New Contract Flexibility

The loss or gain (or return) of a major star is a surefire way to gamble with the ratings, and network and show execs have been criticized in the past for being particularly unwilling to work with hot, young actors tempted by outside projects. (GENERAL HOSPITAL is famously rumored to have sealed the end-of-contract departure of Jacob Young--then GH's "Lucky Spencer," now ALL MY CHILDREN's "J.R. Chandler"--when they refused to allow him to take a role the Renny Harlin-Sylvester Stallone film Driven.)

That is why many observers were surprised when ABC Daytime and GH were able to come to terms with a clearly happy Kelly Monaco ("Samantha McCall," ex-"Livvie Locke Morley," PORT CHARLES). Though the negotiations went down to the wire, Monaco--a ripe candidate for daytime departure if there ever was one (after raising her profile considerably by winning the first season of the breakout hit Dancing with the Stars)--declared that the show had given her unprecedented flexibility in exchange for ABC having exclusive rights to any prime-time "branching" she might seek to do.

The details were vague, and rumors had Monaco reporting to the set of DESPERATE HOUSEWIVES for work seemingly every week (she wasn't). It now turns out that fate had an entirely different ABC nighttime soap in mind for Monaco: the highly anticipated, star-heavy British import FOOTBALL WIVES (based on the British hit soap Footballer's Wives). Monaco will be a featured guest star (hello, Heather Locklear!) for an undetermined amount of episodes, joining a cast that already includes Lucy Lawless, DAWSON'S CREEK's James Van DerBeek, SUNSET BEACH and Third Watch's Eddie Cibrian, real football wife Holly Robinson Peete of 21 Jump Street, and film star Ving Rhames, among others.

And what about GH? Despite Monaco's "Sam" being played in very heavy story, the show has let her out as required without objection. While a temporary recast was considered, GH decided to shoot around Monaco's schedule instead, confirming that the flexibility built into Monaco's contract by ABC is indeed extensive.

Should the experiment work, it may serve as a model for future contract renewals with breakout stars, allowing soaps to keep much needed (and significantly happier, no doubt) fan favorites, while allowing said favorites the chance to do the kind of outside projects that will not only serve their careers, but might also make new fans willing to follow them back to their "day job." Sounds like a win-win to me...if a potentially more complicated one.

AMC Takes Home GLAAD Media Honors

ABC's ALL MY CHILDREN was honored at the Gay & Lesbian Alliance Against Defamation (GLAAD) Media Awards in New York last night, for "their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community and the issues that affect their lives."

AMC, which faced competition from AS THE WORLD TURNS, GENERAL HOSPITAL, and PASSIONS, likely edged out the competition with its groundbreaking story of a transgender rock star, portrayed by Jeffrey Carlson. (Could this bode well for PASSIONS, and its similarly groundbreaking "down low" storyline next year?)

GLAAD describes itself as "dedicated to promoting and ensuring fair, accurate, and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation." Last night's ceremony in NYC saw the presentation 26 of this year's 42 media categories. Additional awards will be presented in Los Angeles on April 14, in San Francisco on April 28, and in South Florida on May 10.

More information on the GLAAD Media Awards, including a full list of nominees, categories, and information on upcoming ceremonies, can be found here.

Soaps' New Media Ventures: Coming of Age?

Business Week asks, "Can producing soap operas for online viewers breathe new life into daytime programming?" in Tom Lowry's piece 'As The World Wide Web Turns':

In late February, CBS launched a Web-only soap opera called L.A. DIARIES it hopes will attract young women. The nine episodes are
streamed for about six minutes a pop on the network's innertube.com site.

The action centers on "Amber [Moore Forrester," portrayed by Adrienne Frantz], an existing character on THE YOUNG AND THE RESTLESS, and on "Alison [Stewart," portrayed by Marnie Schulenburg], a new character who emerged from the cyberspace soap on Mar. 21 to play an actual role on TV in AS THE WORLD TURNS [Soappipe editor's note: "Alison" is actually a long-running character on ATWT, recently recast and reintroduced via Diaries].

It's a fresh approach to creating buzz for a TV staple, and other network executives will be watching closely. Rival networks are trying to get kids to watch old daytime melodramas such as GENERAL HOSPITAL and DAYS OF OUR LIVES, shows their mothers or grandmothers might have watched.

Few genres have demonstrated more staying power than the soap opera. More than half a century after first airing alongside the detergent commercials that gave them their name, soaps still captivate millions of mostly women fans. No matter how preposterous the dialogue or cheesy the plot lines, soaps have, in modern parlance, a "stickiness" that many prime-time dramas can only hope to achieve.

Characters like newspaper publisher "Victoria Lord Davidson" [portrayed by Erika Slezak] of ONE LIFE TO LIVE (who made her debut on the show in 1968) have been on the tube for so long that they can seem like old friends. "I feel I really know them," says Antonella Cahill, a 40-year-old Philadelphia secretary and soap fan who named one daughter after the scheming "Nikki Newman" [portrayed by Melanie Thomas Scott] of Y&R and the other after GH's "Tiffany Hill" (who married and left beloved Port Charles years ago).

Even better, as far as soap fans are concerned, the networks don't stint on new episodes; last year, ABC rolled out 251 new GH episodes vs. 23 new DESPERATE HOUSEWIVES shows.

But even as the shows' stars age gracefully (cue makeup, soft focus, and cosmetic surgery), there is no hiding the graying of their fans.
There are new plot devices and characters--a teen girl's right to choose, for one--calculated to appeal to young women. Even so, most soap devotees are well over 50. Meanwhile, over the past decade, viewership has fallen 35%, to 30 million viewers a day. Hence the networks' eagerness to reimagine the soaps for a new generation.

It goes without saying that the Web is where the action is, but so far the networks haven't been able to win the digital rights to put them on their own sites. Until ABC, NBC, and CBS hammer out a deal with the production companies that make the soaps, few will be available to download or stream. [Soappipe editor's Note: NBC streams PASSIONS daily on NBC.com.]

There's plenty of upside in getting the deals done. Media consultant Tom Wolzien figures there are more than 20 million women in the workplace with broadband access. So streaming shows live to computers could double the potential audience for soaps. If you got just 5% of those working women to watch, Wolzien calculates, the networks could reap an extra $230 million a year in advertising.

In the meantime, the networks are taking baby steps online. SoapNet, the Walt Disney Co.-owned channel that shows soaps at night for working women, sponsors online soap fantasy leagues. Participants rack up points when characters they have picked for their team take off their shirts, say, or switch the paternity-test results. Still,
the players number less than 30,000. The channel is also asking college kids to create their own soaps and put them to the vote at soapnet.com. Even CBS's GUIDING LIGHT is getting in on the act, podcasting the show, which began life on radio in 1937. [Soappipe editor's note: ATWT also is available as a streaming podcast each day.]

If the soap opera is to be around for another half-century, the networks will have to make converts of a generation with a thousand more entertainment choices than their grandmothers.

"The constant," says Barbara Bloom, senior vice-president for daytime programming at CBS, "is making viewers always feel emotionally involved in the story."

• Read the Business Week story in its original form here.
• See L.A. DIARIES, featuring Y&R's Amber and ATWT's Alison here.
• View full-episodes of PASSIONS (and check out a variety of interactive web content related to the supernatural soap) on-line here.
• Interactive content for DAYS is here.
• Download GL and ATWT podcasts here. Additional web content for CBS Daytime is here.

Hundreds of NYC Hopefuls: 'I Wanna Be a Soap Star'

From WNBC.com:

"Do you want to be a soap opera star? Apparently hundreds in the New York City area do.

They flocked to the Upper West Side Saturday for the open casting call of SoapNet's reality series I WANNA BE A SOAP STAR....[which] will feature 10 aspiring actors living full-time on soap opera sets--all trying to win a 13-week role on NBC's DAYS OF OUR LIVES."

Auditions were held on the set of THE VIEW, and followed a similar open call in Miami, Florida, a week prior. The show will hold one more open call, next week, at Prospect Studios in Los Angeles, home of GENERAL HOSPITAL and GREY'S ANATOMY, with callbacks set for April 1 (more). The show is hosted by ALL MY CHILDREN star Cameron Mathison.

NPR's 'Wait, Wait...Don't Tell Me' Turns its Satirical Eye on Daytime

Daytime continues to show it still has the stuff of the zeitgeist, finding itself featured this week as a topic on NPR's hit comedy gameshow Wait, Wait...Don't Tell Me.

The celeb-studded Wait, Wait... (which bills itself as "the oddly informative news quiz") turns a satirical and side-splitting eye on current events each week. The show has a regular segment called "Bluff the Listener" where a listener-contestant is given details of three potential news stories based on a similar theme and asked to determine which is real.

This week's theme was "Daytime TV to the Rescue" and featured three "potentially" true news accounts of "do-gooders on the daytime dial," including:

• DAYS OF OUR LIVES choosing to throw an environmentally friendly wedding for characters "Sami Brady" and "Lucas Roberts," played by actors Alison Sweeney and Bryan Dattilo, complete with biodegradable party favors, as a way of raising viewers' environmental consciousness.
• Talk show hostess Kelly Ripa (ex-Hayley Vaughn Santos, ALL MY CHILDREN) claiming "cuteness" gets no respect to a weekly magazine, dissing Charlie Gibson, and proposing an "attractivness onslaught," led by Anderson Cooper, Reese Witherspoon, and the cast of NBC's HEROES--all capable of proving just how intelligent "cute" can be.
• GENERAL HOSPITAL, home of Luke and Laura (who panelist Charlie Pierce describes as "the hairstyles that did so much for daytime in the 70s") seeking to raise public awareness of holistic medicine by adding a character, "Dr. Sanjay Prada," who is specialist in Eastern Medicine--and facing protests from the evangelical right in the process.

Readers of Soappipe, of course, know that the correct answer is DAYS's upcoming "green wedding," and that the others came from the show's very creative imagination. Sadly, the listener-contestant did not, incorrectly identifying the made-up GH alternative medicine story as the correct one.

(More on Wait, Wait...Don't Tell Me here.)

ATWT's Hansis Scores Emmy Nod, Sparks Discussion on 'State of Gays' in Daytime

Van Hansis, new Emmy nominee for playing gay teen/supercouple spawn "Luke Snyder" on AS THE WORLD TURNS will find himself with one heck of a cheering section come awards night.

Popular gay men's site Towleroad (a pun on creator Andy Towle's last name) heralds the news of Hansis's nom, and links to a compilation of some of the key points in the WGI award-winning "Luke comes out" storyline (unfortunately, the clip focuses solely on the teen slant to the story and the effort by Luke's biological father to "cure" him, and misses the most powerful--and best acted--scenes in the storyline: when Luke comes out to his family, when his best friend calls him a "faggot" to his face, or the any number of moving discussions between adopted father and son, featuring Hansis and Jon Hensley, that have followed).

At the time of this post, over 25 comments had been posted in response, many expressing concern over ATWT's long-term commitment to the character--as everything from Luke's post-coming out lack of screen time, to the chances Luke will ever have an on-screen boyfriend/relationship of any significance. ALL MY CHILDREN's Bianca (played by Eden Reigel) is also cited.

Though fears that daytime is too conservative to show same-sex affection have been allayed in recent years by on-screen developments on AMC and PASSIONS, it is clear from the postings on Towleroad that the subject continues to be a sensitive one for gay viewers, who appear both agitated and resigned to the "fact" that gay characters are ultimately destined for marginalization, a concern it appears the not historically gay-friendly industry may have taken heed of: daytime now features multiple lesbians and gay men (many in core families, nearly all contract roles for the actors who play them) across all three networks, and one pre-operative transgender character (who we recently saw visit a transgender peer group). In addition to chronicling the ongoing travails of lesbian teen heroine Simon Russell (Cathy Janeen Doe), PASSIONS recently kicked of a groundbreaking "down low" storyline for core-family member Chad Harris-Crane (Charles Divins), and GENERAL HOSPITAL has announced plans to reinvigorate the character of "Lucas Jones" (last played by Ben Hogestyn), Luke and Laura's gay nephew, last seen chaperoning the local prom with a same-sex date.

Bringing it all full circle, Soap Opera Digest recently noted the casting of Luke's first love interest is complete, and promised Hansis's screen-time fortunes are about to reverse, so much of Luke's story (and Hansis's acting) may be yet to come.

(Read the post, see the video, or read the comments here.)

Daytime Emmy Nominations Sure to Spark Controversy: Does CBS continue to be recognized disproportionately at the expense of NBC?

Nominees for the 34th Annual Daytime Entertainment Emmy® Awards were announced today by the National Academy of Television Arts & Sciences live on CBS's The Early Show at the stages of GUIDING LIGHT, television’s longest running daytime drama.

Peter Price, President of the National Television Academy, was joined by Barbara Bloom, Sr. VP, CBS Daytime Programs, Early Show anchor Julie Chen, and actors Mandy Bruno and Bradley Cole ("Marina Cooper" and "Jeffrey O'Neill") of GL; Terri Colombino and Austin Peck ("Katie Peretti Kasnoff" and "Brad Snyder") of AS THE WORLD TURNS; Brandon Beemer ("Shawn Brady") of DAYS OF OUR LIVES, Cathy Jeneen Doe, ("Simone Russell"), PASSIONS, Bree Williamson ("Jessica and 'Tess' Buchanan") of ONE LIFE TO LIVE and Jacob Young of ALL MY CHILDREN.

Outstanding Drama Series

• THE BOLD AND THE BEAUTIFUL, CBS
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC
• THE YOUNG AND THE RESTLESS, CBS

Outstanding Lead Actress In A Drama Series

• Maura West, as "Carly Snyder," AS THE WORLD TURNS, CBS
• Crystal Chappell, as "Olivia Spencer," GUIDING LIGHT, CBS
• Kim Zimmer, as "Reva Shayne Lewis," GUIDING LIGHT, CBS
• Jeanne Cooper, as "Katherine Chancellor," THE YOUNG AND THE RESTLESS, CBS
• Michelle Stafford, as "Phyllis Summers Newman," THE YOUNG AND THE RESTLESS, CBS

Outstanding Lead Actor In A Drama Series

• Michael Park, as "Jack Snyder," AS THE WORLD TURNS, CBS
• Anthony Geary, as "Luke Spencer," GENERAL HOSPITAL, ABC
• Ricky Paull Goldin, as "Gus Aitoro," GUIDING LIGHT, CBS"
• Peter Bergman, as "Jack Abbott," THE YOUNG AND THE RESTLESS, CBS
• Christian LeBlanc, as "Michael Baldwin," THE YOUNG AND THE RESTLESS, CBS

Outstanding Supporting Actress In A Drama Series

• Lesli Kay, as "Felicia Forrester," THE BOLD AND THE BEAUTIFUL, CBS
• Genie Francis, as "Laura Spencer," GENERAL HOSPITAL, ABC
• Rebecca Herbst, as "Elizabeth Spencer," GENERAL HOSPITAL, ABC
• Gina Tognoni, as "Dinah Marler," GUIDING LIGHT, CBS
• Renee Elise Goldsberry, as "Evangeline Williamson," ONE LIFE TO LIVE, ABC
• Heather Tom, as "Kelly Kramer," ONE LIFE TO LIVE, ABC

Outstanding Supporting Actor In A Drama Series

• Trent Dawson, as "Henry Coleman," AS THE WORLD TURNS, CBS
• Rick Hearst, as "Ric Lansing," GENERAL HOSPITAL, ABC
• Dan Gauthier, as "Kevin Buchanan," ONE LIFE TO LIVE, ABC
• Greg Rikaart, as "Kevin Fisher," THE YOUNG AND THE RESTLESS, CBS
• Kristoff St. John, as "Neil Winters," THE YOUNG AND THE RESTLESS, CBS

Outstanding Younger Actress In A Drama Series

• Leven Ramblin as "Lily Montgomery," ALL MY CHILDREN, ABC
• Jennifer Landon, as "Gwen Munson," AS THE WORLD TURNS, CBS
• Alexandra Chando, as "Maddie Coleman," AS THE WORLD TURNS, CBS
• Julie Berman, as "Lulu Spencer," GENERAL HOSPITAL, ABC
• Stephanie Gaschet, as "Tammy Winslow," GUIDING LIGHT, CBS

Outstanding Younger Actor In A Drama Series

• Van Hansis, as "Luke Snyder," AS THE WORLD TURNS, CBS
• Jesse Soffer, as "Will Munson," AS THE WORLD TURNS, CBS
• Tom Pelphrey, as "Jonathan Randall," GUIDING LIGHT, CBS
• James Stevenson,as "Jared Casey," PASSIONS, NBC
• Bryton McClure, as "Devon Hamilton," THE YOUNG AND THE RESTLESS, CBS

Outstanding Achievement in Live & Direct To Tape Sound Mixing For A Drama Series

• AS THE WORLD TURNS, CBS
• DAYS OF OUR LIVES, NBC
• GENERAL HOSPITAL, ABC
• THE YOUNG AND THE RESTLESS, CBS

Outstanding Achievement in Technical Direction/Electronic Camera/Video Control For A Drama Series

• ALL MY CHILDREN, ABC
• AS THE WORLD TURNS, CBS
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC

Outstanding Drama Series Writing Team

• THE BOLD AND THE BEAUTIFUL, CBS
• GENERAL HOSPITAL, ABC
• GUIDING LIGHT, CBS
• THE YOUNG AND THE RESTLESS, CBS

Outstanding Achievement in Art Direction/Set Decoration/Scenic Design for a Drama Series

• ALL MY CHILDREN, ABC
• AS THE WORLD TURNS, CBS
• THE BOLD AND THE BEAUTIFUL, CBS
• ONE LIFE TO LIVE, ABC

Outstanding Achievement for a Casting Director For A Drama Series

• Mary Clay Boland, Casting Director, AS THE WORLD TURNS, CBS
• Christy Dooley, Casting Driector, THE BOLD AND THE BEAUTIFUL, CBS
• Mark Teschner, Casting Director, GENERAL HOSPITAL, ABC
• Rob Decina, Casting Director, GUIDING LIGHT, CBS

Outstanding Achievement in Costume Design For A Drama Series

• AS THE WORLD TURNS, CBS
• GUIDING LIGHT, CBS
• PASSIONS, NBC

Outstanding Drama Series Directing Team

• AS THE WORLD TURNS, CBS
• GENERAL HOSPITAL, ABC
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC

Outstanding Achievement in Multiple Camera Editing For A Drama Series

• THE BOLD AND THE BEAUTIFUL, CBS
• DAYS OF OUR LIVES, NBC
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC

Outstanding Achievement in Hairstyling For A Drama Series

• ALL MY CHILDREN, ABC
• AS THE WORLD TURNS, CBS
• DAYS OF OUR LIVES, NBC
• PASSIONS, NBC

Outstanding Achievement in Lighting Direction For A Drama Series

• AS THE WORLD TURNS, CBS
• DAYS OF OUR LIVES, NBC
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC

Outstanding Achievement in Makeup For A Drama Series

• AS THE WORLD TURNS, CBS
• THE BOLD AND THE BEAUTIFUL, CBS
• GENERAL HOSPITAL, ABC
• PASSIONS, NBC

Outstanding Achievement in Music Direction And Composition For A Drama Series

• DAYS OF OUR LIVES, NBC
• GUIDING LIGHT, CBS
• ONE LIFE TO LIVE, ABC
• THE YOUNG AND THE RESTLESS, CBS

Outstanding Original Song

• "Can You Love Me (With The Lights On)," GUIDING LIGHT, CBS
• "In A Moment," GUIDING LIGHT, CBS
• "Love is Ecstasy," PASSIONS, NBC
• "It's A New Day, Today," Today Show, NBC
• "Carry On," THE YOUNG AND THE RESTLESS, CBS

Two now-defunct soap-related programs were recognized as well. SoapNet's talker, SOAP TALK, earned Emmy nods in two categories, for Outstanding Talk Show Host(s), Lisa Rinna and Ty Treadway, and for Outstanding Achievement in Makeup. NBC "reality soap" STARTING OVER, garnered two noms.

Nomination counts broke out as follows:

Networks -

1. CBS, 57
2. ABC, 36
3. NBC, 15

Shows -

1. GL, 17
2. ATWT, 16
3. Y&R, 12
4. GH, 10; OLTL, 10
5. B&B, 7
6. AMC, 5; DAYS, 5; PASSIONS, 5

The 34th Annual Daytime Emmy Awards will be broadcast live on Friday, June 15, 2007 (9:00 PM – 11:00 PM ET/PT), on CBS.

Television pioneer Lee Phillip Bell, co-creator, along with her late husband, William J. Bell, of Y&R and B&B, was previously announced as the recipient of the Lifetime Achievement Award.

A complete list of nominees can be found here.

Soaps Recognized For Tackling ‘Elephant In The Room’ of Substance Abuse and Mental Health

On March 13, nominees for the 11th Annual PRISM Awards were announced in Burbank, CA. The PRISM Awards, presented by the Entertainment Industries Council (in partnership with Substance Abuse and Mental Health Services Administration/SAMHSA), recognize productions and performances that feature accurate depictions of drug, alcohol and tobacco use and addiction. In two new awards this year, recognition will also be given to accurate depictions of struggles related to mental health and bi-polar disorder.

In addition to the five competitors in the Daytime Drama-specific category, GENERAL HOSPITAL received a nod alongside primetime specials and episodic television in the new category honoring portrayals of bi-polar disorder.

The nominees announced today include:

TV Daytime Drama Series Multi-Episode Storyline

• "JR's Alcoholism," ALL MY CHILDREN (protagonist "JR Chandler" is portrayed by Jacob Young)
• "Luke's Alcohol Abuse," AS THE WORLD TURNS (protagonist "Luke Snyder" is portrayed by Van Hansis)
• "Hunters (sic) Battle with Alcoholism," BOLD AND THE BEAUTIFUL (protagonist "Taylor Hayes Forrester" is portrayed by Hunter Tylo, pictured)
• "Lucky's Drug Addiction," GENERAL HOSPITAL (protagonist "Lucas 'Lucky' Spencer" is portrayed by Greg Vaughan)
• "Gus's Addiction," GUIDING LIGHT (protagonist "Gus Aituro" is portrayed by Ricky Paull Goldin)

Bipolar Disorder Award

• Crazy for Life
• GENERAL HOSPITAL - Sonny's Bipolar Disorder (protagonist "Sonny Corinthos" is portrayed by Maurice Benard)
• Jelly Smoke
• Law and Order - "Heart of Darkness"
• Law and Order: Special Victims Unit - "Influence"

Recipients will be announced at a ceremony to be held at the Beverly Hills Hotel on April 24th and which will air in November on the FX Network. (The network will also air the previous year’s awards show April 22nd as part of the promotion of the PRISM awards ceremony on the 24th.)

(Read more here.)

MyNetwork-who? "Big 4" Broadcaster FOX Poised to Re-Join the Traditional Soap Game (with AMERICAN IDOL's Fuller on-board)

MyNetworkTV's recently announced intentions to abandon their attempts at daily "telenovela"-style programming, combined with the cancellation of NBC's PASSIONS have left many fans of the traditional soap-format concerned for the future. However, a series of recent industry moves (including news of an NBC-backed relaunch of PASSIONS on an alternate platform and the announcement of cable GENERAL HOSPITAL spin-off, NIGHT SHIFT, on SoapNet) may indicate that the aches being felt by the venerable genre as of late, have merely been growing pains...

In a new piece by Variety's Michael Schneider, the publication's web site reports that, years after their last stab at daytime soap programming, FOX is looking to return to the traditional soap business, ordering a 1/2 hour pilot thematically similar to the very popular, long-running British soap EASTENDERS.

The full text of Michael Schneider's Variety piece:

"FOX is getting into the half-hour soap opera business, pacting with 'American Idol' producer 19 Entertainment to adapt the popular U.K. genre for auds across the pond.

Net has ordered a pilot from 19 Entertainment that revolves around a blue collar family. Sudser comes from 19 Entertainment's Simon Fuller, as well as the shingle's head of drama, Mal Young.

Young joined 19 Entertainment at the end of 2004; before that, he served as controller of continuing drama series at the BBC, overseeing production on shows including long-running half-hour drama EASTENDERS. He also co-created another entry, DOCTORS. As head of drama at Pearson, Young also created Channel 5's FAMILY AFFAIRS.

If ordered to series, the Fuller/Young sudser could potentially air several times a week on Fox.

Fuller and Young will serve as co-creators and exec producers of the Fox pilot, which is currently untitled. CAA packaged the project."

With the already in-the-works adaptation of the British nighttime soap (and national guilty pleasure) FOOTBALLER'S WIVES (to be retitled FOOTBALL WIVES, with the titular "football" converted from soccer to American NFL-style football), may a clue to the future of American soaps lie across the pond?

Playbill's Photo Call from "ABC Daytime Salutes Broadway Cares/Equity Fights AIDS" Concert

Click here for a series of headshots (primarily of ABC soap stars) from this year's "ABC Daytime Salutes Broadway Cares/Equity Fights AIDS" from Playbill online.

Nielsen's Change, Soaps Benefit (too little, too late?) /and/ GUIDING LIGHT's Internet Innovation Honors Irna Phillips Legacy

Two stories appearing in Variety (all published recently, but before the Soappipe.com launch this weekend) are definitely worth a read...

1 - In "College Campuses Boost Ratings," Rick Kissell reports on a key Nielsen methodology change that is poised to make a seismic shift in the soap ratings game:

"Nielsen has taken its ratings game to college campuses for the first time, and the early results are good news for young-skewing programs....[and] a few daytime soap operas have been big beneficiaries." Looking at the first week that Nielsen included viewing estimates of students living away from home:

DAYS OF OUR LIVES and PASSIONS shot up by more than 30% week to week among adults 18-24.

PASSIONS was the biggest gainer, with gains among women 18-24 of 39% (to 223,000 from 160,000). This translated into a 16% change in the program's core sales demo of adults 18-34.

DAYS shot up 33% in women 18-24 (231,000 from 174,000) and grew by 20% -- the most of any show -- in the broader 18-34 category (582,000 from 490,000).

GENERAL HOSPITAL and GUIDING LIGHT each climbed more than 20%

GL sister show AS THE WORLD TURNS also benefited from methodology change.

Notably, overall ratings leader, THE YOUNG AND THE RESTLESS was not among the demo gainers.

Kissell: "A boost in Nielsen ratings -- especially among young adults -- means increased advertising revenue [and] could make the difference between cancellation or survival. It looks to be too late for PASSIONS, as the 8-year-old show announced last month that it will
shut down later this year. But if DAYS continues to rise, it may be able to quell talk that it will end its lengthy run in 2009 when its contract with NBC is up."

2 - In "''Light' Shines in New Media: Soap's move to podcasts, Internet reflects growing trends," Michael Maloney explores GUIDING LIGHT's use of new media and GL's long history as an embracer of new platforms.

Some highlights:

"Today, fans can go to CBS.com to access the show as a daily podcast and listen to 'Guiding Light Lite,' which features commentary from show personnel. Also, key episodes that are preempted due to breaking news can find a new home on the Eye's Innertube site.

Barbara Bloom, CBS Daytime SVP: "Ellen( Wheeler, [GL's] executive producer) is extraordinary about being proactive and aggressive about getting her stories out on as many platforms as possible at a time when CBS is looking to extend the reach of its shows. It's been a terrific convergence of the right people and the right places."

"[GL] has a track record of transitioning to new platforms. Back in the early 1950s, the soap moved from radio to television....historian Christopher Schemering wrote in a 1986 book that "Television had everyone worried, except (show creator) Irna Phillips. She was determined to make serials work in the new medium."

Wheeler: "With Irna as such a good example as someone who was willing to take her show
from radio to television, why wouldn't I (embrace new media)? I think Irna expects us to do this because she saw that 'Guiding Light' was about showing struggles and how people overcame them. "

Brian Cahill, a vice president at Procter & Gamble Productions: "As we saw the media landscape changing, it was second nature for us to think: How do we reach our audience now? Soon after we made the podcast available, we got an email from a woman in her 60s who's watched 'Guiding Light' all of her life. One day, her DVR failed and she was so happy she could get the podcast and listen to it on her iPod. I was happy that we'd made our content available, and that email shattered so many stereotypes about who's using this
technology. We love how limitless it is."

Georgia lawmaker: High cable bills? Blame SoapNet!

A fun exchange from a Georgia lawmaker's town-hall:

This legislative session, Clay Cox has become an expert in two areas. 'All I know about anymore is cable television and payday lending,' the Republican legislator from Lilburn told a crowd at the Gwinnett Chamber of Commerce on Friday.But Cox’s wife, Alisa, added another subject to the list after the meeting: the soap opera GENERAL HOSPITAL.

Cox jokingly blamed his high cable rate on his wife’s affinity for SoapNet when discussing a bill that would allow cable companies to franchise with the state instead of individual cities or counties. 'It costs me $100 for television that used to be free,” Cox said. 'The result of this bill, I believe, is lower cable rates.”

After the meeting Alisa Cox said her husband shouldn’t pass the buck. He’s just as big a fan of the soap opera — a show they TiVo and watch together — as she is. Admitted the state representative, 'I’ve got to have GENERAL HOSPITAL.'

SoapNet: Viewers will "interact with GH like never before"

SoapNet and GENERAL HOSPITAL are promising an unprecedented interactive experience this weekend as part of the show's weekly replay block. The net's promotional materials encourage viewers to "Talk about General Hospital with fans across the country...[and] text in questions, comments, and shout outs throughout the 5 hour marathon using your mobile phone."

The web advertisement has all the details and includes a video from the portrayer of GH's resident computer geek, Bradford Anderson ("Damien Spinelli"). Though NBC (PASSIONS, in particular) is the daytime leader in interactive content, SoapNet has been experimenting with a variety of new interactive tie-ins for its web visitors and viewers. If you haven't visited SoapNet's innovative "Fantasy Soap League" you can do so by clicking here.

GH's Greg Vaughan takes golden "Road to the Oscars"

In honor of this weekend's festivities, and the increasing trend of a heightened media cross-presence for current soap stars, let me draw your attention to Oscar.com's "Road to the Oscars" feature, with multi-media content co-hosted by GENERAL HOSPITAL star, and "I Can't Believe It's Not Butter" pitchman, Greg Vaughan ("Lucky Spencer").

[While the logic of hiring Vaughan at Oscars.com, bringing a Kelly Monaco ("Sam McCall," GH) onto Dancing with the Stars, or asking Alison Sweeney ("Sami Brady," DAYS) to host The Biggest Loser, is clearly in the expectation they will bring loyal soap fans along, the chance that this trend may bring a few more eyeballs to daytime, as well, is likely worth the efforts required for a show to work around a multi-tasking star's schedule.]

The site: http://oscar.com/roadtooscars/

AMC's Havins and TVGuide.com's Coleridge tackle uncomfortable soap paradox

A new soap star Q&A with TVGuide.com's Daniel Coleridge features an interesting touch on the industry's mixed messages regarding the treatment of women. ALL MY CHILDREN star Alexa Havins ("Babe Carey Chandler") is currently in a popular pairing with Jacob Young ("J.R. Chandler"), despite the fact that the alcoholic J.R. frequenly subjects Havin's character to verbal abuse, and has plotted to kill her.

Coleridge, also author of The Q Guide to Soap Operas, points out that in a separate, more issue-oriented story, AMC clearly condemned domestic violence, but wonders why the show appears so supportive of the similary abusive J.R./Babe coupling. Havins notes that despite the presence of a white-knight alternate suitor for Babe (and an equally chivalrous ex), the fan base remains solid for J.R./Babe.

ABC in particular, has seen the unpredictable rise of "anti-leading" men, including two wildly popular characters with rapist pasts: Anthony Geary's "Luke Spencer" on GENERAL HOSPITAL and Roger Howarth (later Trevor St. John)'s "Todd Manning" on ONE LIFE TO LIVE. Is it the appeal (or at least promise) of "redemption via a good woman's love" or the age-old affinity for the "bad boy," that draws the primarily female core audience to these characters so strongly, despite their prior violation of women? Even with the standard suspension of disbelief required for soap viewing, it's a difficult paradox. (Uncomfortability with the paradox is rumored to be one of the reasons Howarth jumped ship from OLTL to AS THE WORLD TURNS earlier in the decade.)

Havins mentions that she checked into the possibility of accompanying the story with a PSA message on domestic violence, an idea ultimately rejected by the show's brass.