Wednesday, June 6, 2007

Jericho Fan Campaign: Just Might Be Nuts Enough to Work

Fan protests of the decision to cancel shows are nothing new. In fact, the Internet is lousy with petitions, old and new, devoted to dearly departed network and cable offerings. Soaps, however, are in a league of their own...something the editors of Soap Opera Digest (who occasionally have to beg fans to stop sending a particular item in) or executives at Proctor & Gamble, drowning in the fruits of whatever fan campaign ("place these two characters together!", "break these two up," "give _______ a new contract!") happens to be active at the time, can tell you.

[ed. note -- I even admit to to participating once, protesting Jennifer Branson's firing from GENERAL HOSPITAL--and as much as I love, love, LOVE Laura Wright's amazing take on "Carly Corinthos," I still think Bransford got screwed, and that ABC Daytime owes her a second chance someplace else...]

But such campaigns are more rare, and less successful, as a rule, in the realm of prime-time, though dissapointed fans of the canceled JERICHO, are redefining the creative fan campaign playing field.

In a recent report filed by Scott Mayerowitz for the ABCNEWS Business Division on reports that a fan campaign to deluge CBS with thousands and thousands of pounds of peanuts to protest the network's decision to cancel the show appears to be working.

So far, nearly 8 million, or 40,000 lbs. of peanuts have arrived at the offices of multiple CBS executives, and the Associated Press, citing an anonymous source, reports that the network is now reconsidering the cancelation, with a decision on whether to revive the show for mid-season next year, due soon.

Read the full story here.

No comments:

All copyrights retained by original authors. Original Soappipe and Soappipe|Opinion content copyright (2007, or current year) by Benjamin Bryant, all rights reserved.

Use of original Soappipe material either by reprint or linking permitted, as long as "Soappipe," "Soappipe|Opinion," or "Ben Bryant" is credited.