UPDATE: JERICHO Saved!

Nina Tassler, president of CBS Entertainment, has announced via the network's official message boards that the canceled serial JERICHO has been givne a reprieve, with the network ordering seven addtional episodes to be aired, most likely, mid-season of next year.

In her post, Tassler noted, "On behalf of everyone at CBS, thank you for expressing your support of Jericho in such an extraordinary manner. Your protest was creative, sustained and very thoughtful and respectful in tone. You made a difference."

The digital elements of the show will apparently continue apace until the show makes its return to the small screen, and, should ratings improve for the final seven episodes, a long future could be ahead for the newly revived, and likely just as creepy, prime-time soap.

Jericho Fan Campaign: Just Might Be Nuts Enough to Work

Fan protests of the decision to cancel shows are nothing new. In fact, the Internet is lousy with petitions, old and new, devoted to dearly departed network and cable offerings. Soaps, however, are in a league of their own...something the editors of Soap Opera Digest (who occasionally have to beg fans to stop sending a particular item in) or executives at Proctor & Gamble, drowning in the fruits of whatever fan campaign ("place these two characters together!", "break these two up," "give _______ a new contract!") happens to be active at the time, can tell you.

[ed. note -- I even admit to to participating once, protesting Jennifer Branson's firing from GENERAL HOSPITAL--and as much as I love, love, LOVE Laura Wright's amazing take on "Carly Corinthos," I still think Bransford got screwed, and that ABC Daytime owes her a second chance someplace else...]

But such campaigns are more rare, and less successful, as a rule, in the realm of prime-time, though dissapointed fans of the canceled JERICHO, are redefining the creative fan campaign playing field.

In a recent report filed by Scott Mayerowitz for the ABCNEWS Business Division on ABCNEWS.com reports that a fan campaign to deluge CBS with thousands and thousands of pounds of peanuts to protest the network's decision to cancel the show appears to be working.

So far, nearly 8 million, or 40,000 lbs. of peanuts have arrived at the offices of multiple CBS executives, and the Associated Press, citing an anonymous source, reports that the network is now reconsidering the cancelation, with a decision on whether to revive the show for mid-season next year, due soon.

Read the full story here.

David Bauder Looks at Fall's Network Serial Plans

From the Associated Press' David Bauder:

There were two lessons from this season that television executives clearly didn’t forget: Don’t overdo the serial dramas with complex story lines that require a serious viewer commitment, and keep interruptions for successful ones to a minimum.

More dramas — and network TV is primarily in the drama business these days — will tell stories that won’t baffle the viewer who happened to miss last week’s episode.Three successful serials were particularly hurt this season by long intervals with reruns. That was fatal to CBS’ “Jericho,” which was canceled. The other two, ABC’s “Lost” and NBC’s “Heroes,” will run their new episodes uninterrupted next season, following the model of Fox’s “24.” So will the CW’s “One Tree Hill.” CBS will try the same thing with “Swing Town,” one of its most promising newcomers.

“I don’t know if we know the ideal model yet for each of them,” said Kelly Kahl, chief of scheduling at CBS. “We’re looking, experimenting, trying to find the best way to do it.”

Writer McFarland Handicaps Primetime Faves Ripe for Cancellation

In her article, Spring Can Be the Cruelest Season for Favorite Shows, Melanie McFarland of the Seattle Post-Intelligencer handicaps the mid-season status of primetime network shows in the cancellation crosshairs, including several serials.

Including each net's point-of-contact information for the action oriented, MacFarland runs down her list, which includes:

CBS: JERICHO

"Proving how fickle fortune and audiences can be, the post-apocalyptic drama had momentum and buzz on its side last fall, only to be crushed by American Idol when it returned in February. CBS could move it, but finding a suitable fit is going to be problematic. Besides, why shift JERICHO if replacing it with a show potent enough to fend off the Idol threat makes more sense?"

ABC: No serials/no dramas

"Only a few seasons ago, ABC had no luck landing a decent drama. Now that it's lousy with 'em, including a couple that are among television's highest-rated, it can't score a decent sitcom to save some development executive's neck. No one could blame the network if it scrapped the lot and started completely fresh..."

NBC: FRIDAY NIGHT LIGHTS, Crossing Jordan, Studio 60

"The Peacock is facing a bit of a dilemma as is flies into May. HEROES became a hit, but other freshmen such as FRIDAY NIGHT LIGHTS suffer from a mismatch between acclaim (high) and ratings (low); and veterans, even [the original] Law & Order are barely treading water. NBC fumbled the promotion campaign for [LIGHTS] last summer, but it can make up for that in the run-up to season two....there's less hope for the likes of Crossing Jordan and Law & Order: Criminal Intent, which might be pushed on top of the cancellation grenade to preserve the mother ship L&O—and save the cost-cutting NBC some money."


FOX: PRISON BREAK, Standoff

"PRISON BREAK has yet to be renewed, but it's safer than Standoff, which is getting a last chance to justify its existence by turning around the Friday night death slot. (Not gonna happen.)

THE CW: VERONICA MARS, GILMORE GIRLS, 7th HEAVEN

"VERONICA MARS fans are used to hearing gloomy predictions about its survival odds this time of year, but now they really have to be worried. First, its season order was shortened. Then, hiatus replacement The Pussycat Dolls Present: The Search for the Next Doll drew in higher ratings. Another whammy: The stars of GILMORE GIRLS haven't decided whether to extend their contracts for another year. Without GILMORE, Neptune's finest might be done. If those shows go down, they had better take [HEAVEN] with them."

(Read the full story, including McFarland's sitcom pics, here.)